Brand Tone

Friendly and Engaging, Exciting and Surprising, Aspirational and Empowering, Playful and Youthful, Informative and Helpful

Brand Values

• •Discovery and Experimentation
• •Value for Money
• •Self-Care and Indulgence
• •Community
• •Joy and Excitement
• •Staying Current

Best Practices

• •Always Address "Belle": Consistently use the term "Belle" (or "Belles" for plural) when addressing the audience. This creates an immediate connection and reinforces the community aspect.
• •Emphasize Excitement and Discovery: Use words and phrases that convey anticipation, surprise, and the joy of finding something new (e.g., "get ready," "discover," "magic," "surprise," "new favorites").
• •Maintain a Friendly, Conversational, and Slightly Playful Style: Write as if you're talking to a friend. Use contractions, questions, and exclamations appropriately. Inject humor where suitable, especially on platforms like TikTok.
• •Highlight Value and Exclusivity: Clearly communicate the monetary value subscribers receive compared to the cost, and the access to varied, sometimes exclusive or new-to-market brands.
• •Inspire and Empower: Frame messaging around self-care, expressing individuality, and the confidence that comes with feeling good. Connect product benefits to how they make the customer *feel*.

Social Perception

Positive, Popular, Trustworthy, Community-Focused, Innovative

Copy Examples

• •Instagram Post (Image: Flatlay of the latest BelleBox with products artfully arranged): "Hey Belle! ✨ Your monthly dose of gorgeous is HERE! This June, we're bringing the sunshine straight to your doorstep with 6 beauty treasures worth over 340 лв – all yours for just 27.99 лв! 😍 Get ready to discover your new faves from brands like Jeffree Star and KVD Beauty. Swipe to peek inside & tap the link in bio to join the BelleBox family if you haven't already! #BelleBoxBG #BeautyBox #SurpriseYourself #NewCollection #JuneBeauty"
• •TikTok Video Script (Trendy sound, quick cuts of unboxing and product application): (Text overlay: POV: Your BelleBox just arrived!) "That feeling when the BelleBox lands! 🤩 Unbox the magic with us – this month is NEXT LEVEL. New brands? Check. Killer value? Double check. Glow-up pending? Absolutely! 😉 What are you hoping to see in your box, Belle? Drop a comment! 👇 #BelleBox #UnboxingJoy #BeautyHaul #TikTokMadeMeBuyIt #BeautySurprise"
• •Email Newsletter Subject: Psst, Belle... Your Next Beauty Adventure Awaits! "Hello Beautiful, Get ready to pamper yourself! Your next BelleBox is packed with delightful discoveries and must-have essentials to make you feel amazing. We believe every Belle deserves a little monthly magic – a moment just for YOU to explore, experiment, and express your unique beauty. This month, expect [Hint about a product type or brand]. Trust us, you won't want to miss it! Not a subscriber yet? It's never too late to treat yourself: [Link to Subscription Page] Shine on, The BelleBox Team ✨"
• •Facebook Ad (Carousel format showing different products from a past box): "Stop scrolling, Belle! 👋 Tired of the same old beauty routine? Imagine receiving 4-6 exciting, full-sized & deluxe sample beauty products from top & emerging brands every month... for only 27.99 лв! (Valued at over 60 лв!). Join thousands of Bulgarian Belles who love the thrill of discovery with BelleBox. ❤️ Explore new makeup, skincare, and more! Cancel anytime. Ready for your beauty surprise? Click 'Sign Up' to get your first box! #BelleBoxBulgaria #BeautySubscription #MakeupAddict #SkincareLover #TreatYourselfWell"
• •Website Blog Post Title: Unlock Your Inner Glow: 5 Ways Our Latest BelleBox Products Will Make You Shine "Hey Belles! We're still buzzing from the excitement of this month's box! Packed with [mention a key product category like 'hydrating skincare' or 'vibrant makeup'], it’s all about helping you discover and celebrate your unique radiance. Our mission is to inspire you to take those precious moments for self-care and to express your incredible beauty every single day. Let's dive into how a few of this month's hero products can help you do just that... [Continue with tips and product benefits]. #BelleBoxTips #BeautyRoutine #SelfCareJourney #GlowUp"