Brand Tone

Conscious & Caring, Informative & Transparent, Passionate & Authentic, Simple & Natural, High-Quality & Enduring

Brand Values

• •Sustainability
• •Quality
• •Ethical Transparency
• •Functionality & Timeless Design
• •Family-Oriented
• •Responsibility

Best Practices

• •Always refer back to BELLEB's core values of sustainability, quality, ethical transparency, and timeless design when crafting any copy. Ensure the language reflects these principles (e.g., use words like "conscious," "responsible," "enduring," "pure").
• •Address eco-conscious parents who value quality and ethical practices. Use language that resonates with their desire for the best for their children and the planet (e.g., "gentle," "safe," "nurturing," "future generations").
• •Just as the clothing designs are inspired by simplicity, the copy should be clear, straightforward, and easy to understand. Avoid jargon or overly complex sentences. Focus on authentic and heartfelt communication.
• •Consistently provide details about materials (GOTS, OEKO-TEX), production (Swiss design, Finnish made), and the "grow with the baby" concept. This builds trust and reinforces the brand's commitment to transparency.
• •Ensure the tone of the copy aligns with the visual identity (minimalist, natural, soft). The words should evoke the same feelings as the images. This consistency across all platforms (website, social media, emails) will strengthen brand recognition and recall.

Social Perception

Positive & Trusting, Niche & Appreciated, Limited Mainstream Awareness

Copy Examples

• •Headline: Grow with Love. Dress with BELLEB. Body: Discover our collection of timeless, organic babywear, thoughtfully designed in Switzerland and ethically crafted in Finland. Because the best for your baby should also be best for our planet. Call to Action: Shop Sustainable Styles.
• •Headline: Beyond Soft. Beyond Sustainable. That’s BELLEB. Body: We believe in clothing that lasts, crafted from the purest GOTS-certified organic cotton. Gentle on delicate skin, kind to the Earth, and designed to accompany your little one on every adventure. Call to Action: Explore Our Organic Collection.
• •Headline: Less Buying, More Cuddles. Body: Our innovative designs grow with your child, meaning fewer wardrobe changes and more precious moments. BELLEB is slow fashion for fast-growing little ones, aiming to halve your babywear consumption. Call to Action: Discover Grow-With-Me Pieces.
• •Headline: Simplicity, Nature, Nurture. Body: Inspired by the serenity of nature, our clothes feature timeless, unisex designs perfect for every baby. Ethically made, because we care deeply about the world our children will inherit. Call to Action: View Our Nature-Inspired Range.
• •Headline: Crafted with Passion, Worn with Joy. Body: From our family to yours, BELLEB offers premium, responsible children's clothing. Experience the difference of high-quality materials and thoughtful design that supports both happy babies and a healthier Earth. Call to Action: Join the BELLEB Family.