Brand Tone

Professional and Informative, Aspirational and Benefit-Oriented, Quality-Conscious, Refined and Elegant

Brand Values

• •Quality and Craftsmanship
• •Customer Well-being and Productivity
• •User-Centric Design
• •Safety and Compliance
• •Service
• •Functionality and Versatility

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., professional, elegant, supportive, innovative), approved vocabulary, and things to avoid. Ensure all writers and marketers have access to and use this guide.
• •Focus on "Why" Not Just "What": Consistently link product features back to the core brand values and customer benefits (e.g., how a "durable material" leads to "lasting peace of mind" or how an "ergonomic chair" leads to "enhanced well-being and focus").
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, in emails, product descriptions, (future) social media, and customer service interactions is harmonious and reinforces the same brand personality.
• •Use Storytelling (Where Appropriate): Briefly allude to the brand's heritage ("established as a small workshop in 1996") or the inspiration behind designs to add depth and reinforce values like craftsmanship and thoughtful design, without becoming overly verbose.
• •Review and Refine Regularly: Periodically audit existing copy and new content to ensure it aligns with the desired brand tone and values. Solicit customer feedback (when available) to understand if the intended perception matches the actual perception.

Social Perception

The social perception of Furntsy is currently limited and difficult to gauge comprehensively due to low online visibility and scarcity of independent reviews. A widespread public perception (positive or negative) has not yet clearly formed or is not visible in the public digital space. Potential customers are likely to perceive the brand based almost solely on its website presentation.

Copy Examples

• •Furntsy: Elevate Your Space. Inspire Your Life. Discover thoughtfully designed furniture that blends timeless craftsmanship with modern functionality, creating environments where you can thrive.
• •Experience unparalleled comfort and refined style with the Anylia Velvet Sofa. Meticulously crafted with premium materials and an unwavering attention to detail, its versatile design not only enhances your living space but adapts to your dynamic lifestyle. More than just a sofa, it’s an invitation to daily well-being.
• •Since 1996, Furntsy has been dedicated to creating user-driven living and workspaces. We believe your environment is key to happiness and productivity. Explore furniture designed with passion, quality, and your life in mind. #FurntsyLiving #QualityFurniture #InspiringSpaces
• •Redefine Your Comfort: Style & Savings with Furntsy Furniture
• •5 Ways Ergonomic Furntsy Office Chairs Can Transform Your Workday & Boost Productivity.