Brand Tone

Elegant, Timeless, Personal, Sentimental, Helpful, Guiding, Community-Oriented

Brand Values

• •Cherishing Memories
• •Quality & Craftsmanship
• •Elegance & Simplicity
• •Support for Parents
• •Thoughtfulness

Best Practices

• •Focus on 'Cherishing Moments': Tie all copy back to the core value of preserving precious memories.
• •Use Elegant & Evocative Language: Employ words that convey sophistication, warmth, and significance.
• •Emphasize Quality & Craftsmanship: Highlight the high-quality materials and thoughtful design.
• •Encourage Community Interaction: Ask questions and encourage sharing to build community.
• •Showcase the Sentimental Value: Focus on the emotional connection and legacy created by the keepsakes.

Social Perception

Highly positive, Gift-worthy, Trusted resource for memory keeping, Appreciation for Australian design

Copy Examples

• •Discover timeless elegance and create a legacy to cherish.
• •Capture life's precious moments with our beautifully designed keepsake journals.
• •Our journals offer elegant prompts to guide your reflections, creating a legacy to be treasured for generations.
• •Preserve your most cherished memories in a journal as timeless as the moments themselves.
• •Welcome your little one with our exquisite pregnancy journal, designed to capture every precious moment.