Brand Tone

Enchanting and Mystical, Spiritual and Healing, Informative and Guiding, Reverent and Respectful, and Empowering.

Brand Values

• •Spiritual Exploration and Personal Growth
• •Connection to Ancient Wisdom and Traditions
• •Power of Natural Elements
• •Intention and Purpose
• •Well-being (Mind, Body, Spirit)
• •Handcrafted Quality & Cultural Heritage

Best Practices

• •Use Evocative and Sensory Language: Employ words that appeal to the senses and evoke feelings of magic, peace, and spiritual connection (e.g., flickering candlelight, soothing energy, ignite your spark, ancient wisdom).
• •Incorporate Spiritual and Healing Themes: Focus on words and phrases related to transformation, personal growth, healing energy, and chakra alignment.
• •Maintain Reverence and Respect: Reflect a deep reverence for ancient traditions of healing and spiritual exploration.
• •Empower the Customer: Use language that encourages customers to unlock their own innate wisdom and live more fulfilling lives.
• •Showcase Handcrafted Quality & Cultural Heritage: Emphasize the pure, natural, and handcrafted nature of products, and their connection to cultural traditions.

Social Perception

To be perceived as knowledgeable and supportive, offering a gentle, positive approach to metaphysics, attracting those seeking personal growth, wellness and connection to ancient wisdom.

Copy Examples

• •"Wear it to deepen your connection to the divine and unlock your innate wisdom."
• •"#SpiritualJourney #InnerWisdom #BellBookAndCandleNZ #MetaphysicalHealing"
• •"Enhance your well-being and radiate elegance with the perfect balance of mind, body, and spirit for & stay Happy, Healthy & Holy!!!"
• •"Ignite your own inner spark".
• •"Let us guide you."