Brand Tone

Knowledgeable & Authoritative, Traditional & Authentic, Serious & Respectful, Established & Trustworthy, Slightly Formal but Approachable

Brand Values

• •Authenticity
• •Tradition
• •Knowledge & Education
• •Quality
• •Community Support
• •Integrity

Best Practices

• •Prioritize Authenticity and Tradition: Always use language that reflects a deep respect for and understanding of historical magical practices. Avoid overly modern slang or a tone that might diminish the perceived seriousness or authenticity of the products and the craft.
• •Emphasize Knowledge and Expertise: Craft copy that educates and informs. Share insights, historical context, or the traditional uses of items (where appropriate and ethical). This reinforces the brand as an authority.
• •Maintain a Respectful and Measured Voice: The subject matter requires a degree of reverence. Copy should be respectful of various beliefs and practices within the occult sphere, avoiding sensationalism or trivialization.
• •Highlight Quality and Craftsmanship: Use descriptive language that conveys the quality, origin, and unique properties of the products, reinforcing the 'fine' and 'high-quality' aspects of the brand's offerings.
• •Be Consistent Across All Channels: Ensure that the tone used on the website, in product descriptions, on social media, and in any customer communication is harmonious, projecting a unified and trustworthy brand identity. Periodically review content to ensure it aligns with the established voice.

Social Perception

Respected & Long-Standing, Reliable Source for Serious Practitioners, Knowledgeable Staff/Ownership, Niche Specialist, Trustworthy for Quality

Copy Examples

• •Crafted in accordance with time-honored methods, this deep crimson ritual candle is consecrated for workings of passion and protection. Each pure beeswax candle is infused with traditional herbs and oils, chosen for their potent sympathetic qualities, ensuring an authentic aid to your sacred rites.
• •Delve into the rich history of Western ceremonial magic with this insightful article. Understanding the foundations strengthens our practice. What are your most trusted scholarly resources? #TraditionalWitchcraft #OccultStudies #MagicalKnowledge #BellBookAndCandle
• •New & Rare Occult Tomes Arrive at Bell, Book & Candle
• •For over two decades, Bell, Book & Candle has been a steadfast purveyor of authentic magical supplies and esoteric knowledge. We are dedicated to supporting the serious practitioner by sourcing high-quality, traditional tools and rare occult literature, upholding the integrity of the ancient crafts.
• •Seeking genuine ritual tools and authoritative occult texts? Bell, Book & Candle, established 1996. Your trusted source for traditional witchcraft supplies. Explore our curated collection.