Brand Tone

Aspirational, whimsical, and sales-focused, aiming to evoke bohemian elegance and artistry, but also conveying urgency and finality due to the closing sale.

Brand Values

• •Quality
• •Uniqueness
• •Customer service

Best Practices

• •Embrace Storytelling: Use descriptive, evocative language that tells a story. Instead of just listing materials, describe the inspiration behind the piece or the feeling it's meant to evoke.
• •Use Consistent Keywords: Weave keywords like "treasure," "dreamy," "handcrafted," "unique," and "spirit" throughout all copy—from product descriptions to social media captions—to reinforce the brand's whimsical and curated identity.
• •Align Visuals with Tone: Ensure all photography and visual branding reflect the dreamy, bohemian, and high-quality aesthetic described in the copy. Lifestyle shots featuring "free and travelling souls" would be more effective than plain product shots on a white background.
• •Be Transparent and Authentic: Acknowledge the "closing sale" directly and frame it with gratitude. Authenticity builds trust. The current perception issues stem from a disconnect between promises (high quality, service) and reality (scam accusations). Honest communication is key to fixing this.
• •Engage with the Community: Building a brand requires a two-way conversation. If the brand were to continue, establishing and maintaining active social media profiles to share stories, gather feedback, and interact with customers would be essential to shift the negative perception.

Social Perception

Overwhelmingly negative; perceived as untrustworthy, potentially fraudulent, and disingenuous due to lack of social media presence and negative reviews.

Copy Examples

• •Free your spirit. Adorn your journey. Discover the wild, intricate beauty of our final Boho Collection, handcrafted for the soul that wanders. Shop now and carry a piece of magic with you.
• •Like a bloom touched by morning dew, our Silver Flower Earrings capture the delicate dance of nature. Each petal is meticulously crafted in sterling silver, designed not just as an accessory, but as a small treasure to make your everyday moments feel enchanted.
• •Bella's Treasures was born from a dream: to create unique, high-quality jewelry for free-spirited individuals. We believe every piece tells a story—a whisper of adventure, a token of a cherished memory. Though our journey is coming to a close, we hope these treasures find a special place in yours.
• •Elegance in its purest form. ✨ Our Pearl and Zirconia collection is a tribute to timeless beauty. Perfect for those moments when you want to shine from within. Tap to explore the last of these treasures. #BellasTreasures #ElegantJewellery #TimelessPearls
• •Subject: A Final Farewell & A Gift For You To our cherished community of dreamers, our journey is nearing its end. As a thank you for being part of our story, enjoy 75% off our entire collection. These treasures are looking for their forever homes—don't miss your last chance to own a piece of Bella's.