Tono de Marca

Artisanal, Refined, and Understated. The overall tone is professional yet personal, with a focus on the quality and origin of the materials. The language used is simple, direct, and informative, letting the craftsmanship of the products speak for itself. It's a tone that conveys a sense of calm confidence and pride in its Portuguese heritage and handmade nature. There's an avoidance of loud, aggressive sales language, opting instead for a more sophisticated and serene presentation.

Valores de Marca

• •Craftsmanship & Quality
• •Timelessness & Minimalism
• •Authenticity & Heritage
• •Uniqueness

Mejores Prácticas

• •Prioritize "Handcrafted" and "Portuguese Heritage": These are your key differentiators. Every piece of copy, from social media captions to product descriptions, should reinforce the message of authentic, skilled creation and the brand's origin.
• •Use a Refined and Calm Vocabulary: Avoid hype words like "amazing," "must-have," or "on-fire." Instead, use more sophisticated and descriptive words like "timeless," "understated," "functional," "refined," and "enduring."
• •Let the Product Be the Hero: Your copy should complement your visuals, not overpower them. Keep sentences clear and concise. Focus on the materials, the process, and the feeling the product evokes.
• •Maintain a Bilingual Approach (where appropriate): Continue to use both Portuguese and English in your communications, especially on social media. This reinforces your authenticity and respects your roots while welcoming an international audience.
• •Tell the Story of the Materials: Go beyond just naming the materials. Briefly explain what Burel wool is (a traditional, durable Portuguese fabric) or the quality of the leather. This educates the customer and adds value and justification for the price point.

Percepción Social

Based on the available information, the social perception of bellas Original Store appears to be that of a high-quality, artisanal brand. Customers who are drawn to the store likely value authenticity, craftsmanship, and minimalist aesthetics over mass-produced items. The testimonials on their site, though curated, suggest that customers perceive the products as "different and unique". The brand is likely seen as a hidden gem for those seeking distinctive, well-made accessories. The perception is that of a small, focused business rather than a large, impersonal corporation.

Ejemplos de Copy

• •Simplicity is the ultimate sophistication. Our new leather bracelet, handcrafted in Portugal from 100% bovine leather, is a testament to timeless design. A piece made to last, for a style that is uniquely yours.
• •Tired of trends that fade? Embrace enduring style. bellas Original Store offers handcrafted accessories from Burel wool and genuine leather. Discover pieces that are as practical as they are beautiful. #HandmadeInPortugal #SustainableStyle
• •The Urban Weaver Collection: Where Portuguese tradition meets modern design. Explore our new line of Burel wool bags, handcrafted for your daily journey.
• •A Touch of Crystal, A Mark of Craft. Introducing our latest leather keychains and bracelets, now featuring the subtle sparkle of Swarovski crystals. Discover the perfect blend of rugged leather and refined detail.
• •More than just a bag—it's a companion. Designed for functionality and built to endure, our canvas and leather totes are handcrafted to carry you through your busiest days with effortless style. Responsibly made in Portugal.