Brand Tone

Caring, friendly, and community-focused, personal and approachable, enthusiastic and passionate, trustworthy and knowledgeable, playful and humorous.

Brand Values

• •Quality and Natural Ingredients
• •Animal Welfare
• •Human-Pet Bond
• •Sustainability
• •Community and Small Business Support

Best Practices

• •Always Speak as a Pet Lover: Frame all communication from the perspective of someone who sees dogs as family members. Use emotional and affectionate language like "furry friend," "best mate," "happy pup," and "part of the pack."
• •Prioritize "Natural" and "Quality": Consistently use keywords like "natural," "premium," "high-quality," "no nasties," and "hand-packed" to reinforce your core value proposition in product descriptions, ads, and posts.
• •Tell Your Story: Regularly weave in the personal, family-run business angle. Mentioning the founders (Amii and David), their dog (Bella), and their small-shop journey makes the brand more relatable and trustworthy than a faceless corporation.
• •Engage with Questions: Foster your community-focused tone by asking questions in social media captions. This invites conversation, boosts engagement, and makes your audience feel heard and valued.
• •Balance Playfulness with Expertise: While TikTok can be fun and humorous, ensure your website blog and product descriptions remain informative and authoritative. This combination builds a brand that is both approachable and knowledgeable in pet care.

Social Perception

Bella's Box is perceived as a high-quality provider of natural pet products, trustworthy and caring due to excellent customer service and owner passion. It's seen as effective for sensitive pets, and engaging and authentic through its relatable social media presence.

Copy Examples

• •That look of pure, unadulterated joy! Our all-natural jerky bites aren't just tasty, they're made with love and zero nasties. Because your best friend deserves the absolute best. What's your pup's favorite treat-time dance? #BellasBox #NaturalDogTreats #HappyDog #UKDogs
• •The Perfect Gift for the Dog Lover in Your Life. Stop searching! From birthdays to 'just because,' our hand-packed gift boxes are filled with top-quality, natural goodies that will get tails wagging. Lovingly curated by our family for yours. Shop the collection now and get free UK delivery on orders over £40! #DogGifts #UKSmallBiz #DogLovers
• •For the Love of Dogs. Premium, natural treats and toys, delivered from our family to yours. Welcome to the pack!
• •Psst... A Special Treat Is Waiting Inside For Your Pup!
• •We're on a mission to ditch the junk! This is a mass-market treat with ingredients you can't pronounce. And this... is our 100% air-dried beef treat. Nothing but the good stuff. Which would you choose for your family member? #BellasBox #RealDogFood #HealthyPets