Brand Tone

Elegant, appreciative, and nature-focused. Authenticity and ethical consideration.

Brand Values

• •Celebrating Australian Flora: A core value is to showcase and raise awareness of Australia's native wildflowers through Meryl Bell's art.
• •Artistic Legacy: Honoring the artistic heritage of Meryl Bell and sharing her detailed still-life floral paintings is central to the brand.
• •Australian Made: There's a strong commitment to designing and manufacturing products in Australia, supporting local businesses and craftspeople.
• •Ethical Production & Environmental Respect: Bell Art emphasizes using natural and organic materials, minimizing waste, maximizing recyclability, and treading lightly on the environment.
• •Quality & Timelessness: The products are presented as high-quality, beautiful, and timeless gifts and homewares.
• •Giving Back: A portion of proceeds from product sales is donated to the Australian Flora Foundation to support research and conservation of Australian plants.

Best Practices

• •Embrace Evocative Language: Use descriptive words that paint a picture of the Australian landscape, the beauty of wildflowers, and the artistic detail of Meryl Bell's work. Think "vibrant," "intricate," "timeless," "sunshine."
• •Highlight Australian Identity: Consistently weave in the "Australian Made" aspect and the connection to native flora. This reinforces authenticity and national pride.
• •Emphasize Quality and Artistry: Speak to the craftsmanship, the legacy of the artist, and the enduring nature of the products. This elevates the perceived value.
• •Maintain a Warm and Appreciative Voice: Address the audience with a sense of sharing and a genuine love for the art and nature being presented. Use phrases like "we invite you," "share the beauty."
• •Subtly Integrate Ethical Values: While not overtly preaching, gently remind customers of the brand's commitment to ethical production, natural materials, and environmental respect. This builds trust and appeals to conscious consumers.

Social Perception

A provider of beautiful, high-quality, Australian-inspired gifts and homewares. The "Australian Made" aspect is highly valued and contributes to a perception of authenticity and support for the local economy.

Copy Examples

• •Headline: Capture the Wild Heart of Australia. Body: Bring the timeless beauty of Australian wildflowers into your home with Bell Art. Each piece, a whisper of the bush, meticulously crafted from the stunning artworks of Meryl Bell. Discover gifts that tell a story. Call to Action: Explore the Collection.
• •Headline: Ethically Crafted, Authentically Australian. Body: At Bell Art, we're passionate about our land. That's why our exquisite homewares and gifts are proudly Australian made, featuring natural materials and a deep respect for nature's artistry. Gift a piece of Australia, consciously. Call to Action: Shop Australian Made.
• •Headline: More Than a Gift, It's a Legacy. Body: Inspired by the intricate detail of Meryl Bell's celebrated floral paintings, each Bell Art creation is a testament to enduring beauty and artistic passion. Share a gift that will be cherished for years to come. Call to Action: Find a Timeless Treasure.
• •Headline: Let Nature's Elegance Adorn Your Table. Body: Transform everyday moments into special occasions with Bell Art's stunning placemats and coasters. Featuring vibrant Australian flora, these durable pieces bring artistry and conversation to your dining experience. Call to Action: Discover Dining & Decor.
• •Headline: The Scent of the Bush, The Touch of Art. Body: From our fragrant aroma bloqs to beautifully designed tea towels, immerse yourself in the unique charm of Australian wildflowers. Bell Art products are a sensory journey, celebrating the delicate artistry of nature. Call to Action: Experience Bell Art.