Brand Tone

friendly, approachable, community-oriented, playful, and trendy

Brand Values

• •Affordability
• •Family and Community
• •Customer Satisfaction
• •Accessibility and Inclusivity
• •Personalization and Uniqueness

Best Practices

• •Maintain a Conversational and Friendly Tone: Use "you" and "we" to create a direct and personal connection with the audience. Keep sentences relatively short and easy to read.
• •Incorporate a Sense of Community: Regularly encourage user-generated content, feature customer photos, and promote the VIP Facebook group to foster a feeling of belonging.
• •Highlight Affordability and Quality: Consistently mention the value proposition of offering trendy, high-quality fashion at accessible price points.
• •Emphasize the Personal, Family-Run Aspect: Occasionally share behind-the-scenes content or messages from the founder to reinforce the personal nature of the brand.
• •Use Trendy and Engaging Language on Social Media: Stay current with trends and use relevant hashtags and informal language on platforms like TikTok and Instagram to connect with a younger audience.

Social Perception

Largely positive, seen as affordable, high-quality, and connected. Customers feel a personal connection, perceiving it as a 'gem' for stylish, comfortable clothing that boosts confidence, reinforced by an engaging online presence.

Copy Examples

• •Stop scrolling! crollin'! ✋ Our new collection just dropped, and it's everything you've been dreaming of. From cozy knits to statement dresses, we've got the 'fit that will make you feel fabulous. Tap the link in our bio to shop before it's gone! #BellaRaesBoutique #NewArrivals #UKFashion
• •Join the Bella Rae's family! 💕 We're more than just a boutique; we're a community of fashion lovers. Get exclusive access to sales, sneak peeks, and style tips when you join our VIP Facebook group. Click here to join the fun: [Link]
• •Your weekend outfit inspo is here! ✨ Rocking our [Product Name] dress that takes you from brunch with the girls to date night. How would you style it? Let us know in the comments! #OOTD #StyleInspo #BellaRaes
• •Style that tells your story. ✨ Discover unique, on-trend fashion and personalized gifts that are as special as you are. Affordable, high-quality pieces you won't find on the high street. #ShopBellaRaes
• •Hey lovely! Just a little note from our family to yours to say thank you for being part of our journey. As a treat, here's a special 15% off your next order. We can't wait to see what you choose! Use code: BELLA15