Brand Tone

aspirational and creative

Brand Values

• •Creativity and Self-Expression
• •Quality and Premium Aesthetics
• •Inspiration
• •Accessibility

Best Practices

• •Lead with Inspiration: Always start communication with the 'why' (the beautiful result, the feeling of a renewed space) before focusing on the 'what' (the product).
• •Use Evocative and Descriptive Language: Continue using creative and sensory words to reinforce the premium, artistic value of the products.
• •Maintain a Focus on the User's Creativity: Frame the customer as the artist, empowering them and aligning with the core value of self-expression.
• •Keep it Visually Driven: All copy should be created to complement strong, high-quality visuals of the finished product in real home settings.
• •Be Encouraging and Accessible: While aspirational, the tone should remain encouraging, avoiding overly technical jargon and positioning the brand as a partner in the customer's creative journey.

Social Perception

Bellapaint's social perception is largely unformed in the public domain due to a lack of external public feedback or social media presence. The brand's perception is entirely controlled by the image it projects through its website: a specialized, modern e-commerce store for decorative paints.

Copy Examples

• •Don’t just paint your walls. Design them. Discover the beauty of effect paints with Bellapaint and turn your home into a masterpiece.
• •Infuse your room with the warm, rich radiance of Amber Glow. Our velvet-effect paint captures the timeless elegance of amber, creating a sophisticated atmosphere with a subtle, metallic sheen. Perfect for a feature wall that speaks volumes.
• •Your home is your canvas. 🎨 What will you create? Our Pearlescent Effect paint adds a subtle shimmer that transforms any room. Swipe to see the magic. #Bellapaint #HomeDecor #DIY #WallPaint
• •Inside: Inspiration for Your Next Weekend Project ✨
• •Tired of boring walls? So were we. That’s why we created Bellapaint. High-quality effect paints shipped directly to your door in Switzerland. Your next project starts here.