Brand Tone

Passionate, Authentic, Knowledgeable, Guiding, Caring, Customer-Centric, Ethical, Transparent, Approachable, Friendly

Brand Values

• •Natural & Organic
• •Effectiveness & Quality
• •Sustainability & Environmental Respect
• •Animal Welfare (Cruelty-Free)
• •Transparency
• •Customer Wellbeing
• •Ethical Sourcing/Partnerships

Best Practices

• •Embody Azzurra's Passion: Write from a place of genuine enthusiasm for natural products and their benefits, reflecting the founder's personal story and commitment.
• •Prioritize Education and Guidance: Frame copy not just to sell, but to inform and empower customers to make conscious choices, highlighting the "why" behind product selections and ingredients.
• •Use Warm, Inclusive, and Empathetic Language: Address customers with a caring and understanding tone. Acknowledge their needs and aspirations for healthier, more natural beauty solutions.
• •Consistently Highlight Core Values: Weave in mentions of "natural," "organic," "eco-bio," "cruelty-free," "sustainable," and "ethically sourced" throughout all communications to reinforce what the brand stands for.
• •Maintain Transparency: Be open about product ingredients, brand selection criteria, and the company's mission. This builds trust and aligns with the stated value of transparency.

Social Perception

Trusted Source, Excellent Customer Service, High-Quality Products, Ethically Conscious Choice, Community Feel

Copy Examples

• •Discover Your Natural Glow. At Bella Naturale, we lovingly curate the finest organic and eco-bio cosmetics because we believe what you put on your skin matters – to you, and to our planet. Explore our handpicked selections and let nature nurture your beauty.
• •Imagine a cream crafted with the purest botanical extracts, chosen not just for their beautiful scents, but for their proven power to soothe and rejuvenate. Our [Product Name] is more than skincare; it's a daily ritual of self-care, ethically sourced and made with love. Gentle on your skin, kind to the Earth.
• •Thinking about making the switch to a cleaner beauty routine? We're here to help! 🌿 Azzurra, our founder and natural cosmetics enthusiast, is passionate about guiding you to the perfect products for your unique skin. DM us your questions – let's embark on your natural beauty journey together! #BellaNaturale #NaturalSkincare #OrganicBeauty #AskUsAnything #ConsciousBeauty
• •Hello [Customer Name], This week at Bella Naturale, we're celebrating the brands that share our heart for the planet and passion for truly effective, natural ingredients. We’ve hand-tested every product we stock, ensuring it meets our high standards of quality and ethics – because you deserve beauty that feels as good as it looks. Discover our latest arrivals...
• •Bella Naturale isn't just a shop; it's a passion project born from a deep love for nature's power and a commitment to ethical beauty. Since 2014, we've dedicated ourselves to finding and sharing the most effective, certified natural cosmetics. We believe in transparency, in products that are kind to your skin and the environment, and in being your trusted guide to a more beautiful, natural you.