Brand Tone

Luxurious & Aspirational, Confident & Empowering, Clean & Caring, Approachable & Informative, Enthusiastic & Positive

Brand Values

• •Quality & Efficacy
• •Skin Health
• •Ethical Practices
• •Innovation
• •Customer Empowerment
• •Transparency

Best Practices

• •Emphasize Luxury & Quality: Consistently use words like 'luxurious,' 'premium,' 'flawless,' 'radiant,' 'signature glow,' and highlight the high-quality, skin-nourishing ingredients.
• •Highlight Ethical Values: Regularly mention that products are 'vegan,' 'cruelty-free,' 'PETA-approved,' and free from harsh chemicals to reinforce the 'clean' and 'caring' aspect of the brand.
• •Focus on Benefits, Not Just Features: Instead of just saying 'contains hyaluronic acid,' explain the benefit: 'hydrates and plumps your skin, leaving it looking fresh and rejuvenated.' This connects with the empowering and caring values.
• •Maintain a Confident & Positive Voice: Use active language, express enthusiasm for the products and their results, and focus on the positive impact on the user's confidence and beauty.
• •Be Informative and Transparent: Continue to provide clear information about ingredients, application, and the brand's Irish roots, fostering trust and aligning with an approachable yet expert tone.

Social Perception

Trusted, High-Quality, Effective, Good for Sensitive Skin, Pleasant Experience, Associated with Glow and Confidence

Copy Examples

• •Headline: Elevate Your Glow. Experience Bellamianta. Body: Indulge in a luxurious tanning experience that nourishes as it bronzes. Our skin-loving formulas, rich in natural extracts and hyaluronic acid, deliver a flawless, radiant tan that cares for your skin. Discover the Bellamianta difference. Call to Action: Shop Your Glow Up
• •Headline: Confidence Looks Good On You. So Does Our Tan. Body: Unleash your inner radiance with Bellamianta. Our PETA-approved, vegan, and cruelty-free tans are designed to enhance your natural beauty, leaving you with a sun-kissed glow that’s as kind to your skin as it is to the planet. Feel beautiful, inside and out. Call to Action: Find Your Perfect Shade
• •Headline: The Secret to a Flawless, Natural-Looking Tan? It's Bellamianta. Body: Crafted in Ireland, our award-winning tanning solutions blend the best of nature and science. Achieve that coveted 'Bella Glow' with our easy-to-apply, streak-free formulas that dry in 60 seconds and fade beautifully. No patchiness, no harsh chemicals, just pure radiance. Call to Action: Explore Our Tanning Collection
• •Headline: More Than Just a Tan. It's a Skincare Ritual. Body: Why choose between a beautiful tan and healthy skin? With Bellamianta, you get both. Our products are packed with vitamins and natural fruit extracts to hydrate, plump, and protect your skin, all while delivering a stunning, long-lasting bronze. Call to Action: Nourish Your Glow
• •Headline: Join the Bellamianta Glow-Getters. Body: From beauty experts to our amazing customers, the love for Bellamianta's natural-looking, skin-enhancing tan is real. Share your radiant results with #BellamiantaGlow and become part of a community that celebrates beauty, confidence, and ethical choices. Call to Action: Get Inspired & Shop Now