Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Feminine and Stylish, Helpful and Informative, Relatable

Brand Values

• •Affordability & Style: Providing trendy, fashionable clothing at accessible price points is a core offering.
• •Customer Confidence: The brand aims to empower women by helping them feel beautiful and confident in what they wear.
• •Customer Satisfaction: A focus on positive customer experiences, seen through their engagement and desire to provide good service.
• •Passion for Fashion: A genuine love for trends and helping customers discover new styles.
• •Community: Building a connection with their audience through social media engagement and relatable content.

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to. Use language, emojis (appropriately), and references that resonate with your target demographic (e.g., "babe," "obsessed," "slay" if it fits).
• •Be Genuinely Enthusiastic: Let your passion for your products shine through. If you're excited about an item, your customers will be too. Use positive and energetic language.
• •Prioritize "You" over "We": Frame your copy around the customer's benefits and feelings. Instead of "We just got new dresses," try "You're going to love the new dresses that just arrived to make you feel amazing!"
• •Maintain a Conversational Style: Write as if you're talking to a friend. Avoid overly formal or technical jargon. Ask questions to encourage engagement.
• •Create a Simple Style Guide: Document key phrases, "do's and don'ts" for tone, and examples of on-brand copy. This helps ensure anyone writing for the brand stays consistent (e.g., "Always friendly and upbeat," "Use emojis to convey emotion," "Focus on confidence and style").

Social Perception

Positive, Engaged, Trusted (within its niche), Relatable & Authentic, A Go-To for Current Trends

Copy Examples

• •New Arrival Post (Instagram/Facebook): Stop scrolling! 🤩 Our *brand new* 'Sunshine Daydream Maxi Dress' just landed, and we're officially obsessed! Perfect for picnics, parties, or just feeling fabulous. Lightweight, flowy, and oh-so-chic. Tap to shop before it's gone! #BellaAndMauve #NewArrival #MaxiDressLove #SummerStyle #FeelBeautiful
• •Styling Tip (Instagram Reel/TikTok): (Video showing 3 ways to style a basic tee) Your favorite basic tee, but make it ✨ versatile ✨! Jen shows you three ways to rock our 'Everyday Essential Tee' – from casual coffee run to date night glam. Which look is your fave? Let us know below! 👇 #StyleHack #BellaStyle #VersatileFashion #OOTDInspo #ShopTheLook
• •Sale Promotion (Email/Social Media): Treat yourself, babe! 😉 Our Mid-Season Sale is ON NOW, with up to 40% off select styles! Snag those pieces you've been eyeing before they disappear. You deserve it! Shop link in bio. 💖 #BellaAndMauveSale #FashionDeals #SaleAlert #ShopTillYouDrop #TrendyAndAffordable
• •Behind-the-Scenes/Community Post (Instagram Story/Facebook): So much love packing up your orders today! 🥰 We're so grateful for this amazing community. Seeing you rock your B+M outfits is the BEST. Don't forget to tag us @bellaandmauve! ✨ #BellaAndMauveCommunity #CustomerLove #BehindTheScenes #BoutiqueLife #ThankYou
• •Product Close-Up/Benefit Focused (Instagram/Website): It's all in the details! 😍 Our 'City Sleek Blazer' isn't just stylish, it's crafted for the perfect fit that makes you feel instantly put-together and confident. The structured shoulders, the comfy lining... get ready to conquer your day! Shop it now. #PowerDressing #BellaAndMauve #ChicStyle #DetailsMatter #FeelConfident