Tono de Marca

approachable, caring, and passionate

Valores de Marca

• •Holistic Well-being
• •Customer-Centricity
• •Expertise and Professionalism
• •Passion and Dedication
• •Good Humor and Relaxation

Mejores Prácticas

• •Lead with a Caring Tone: Always use warm, approachable, and encouraging language. Frame communications around the customer's well-being and happiness.
• •Tell the Founder's Story: Weave elements of the founder's passion and journey into copy where appropriate to reinforce authenticity and build a personal connection with the audience.
• •Emphasize the Dual Concept: Consistently highlight the unique benefit of combining a fashion boutique with a beauty room. Use phrases like "complete your look," "from style to serenity," or "your one-stop for wellness and fashion."
• •Focus on Feelings, Not Just Features: Instead of only describing a product or service, describe how it will make the customer feel: confident, relaxed, happy, or beautiful.
• •Maintain a Consistent Voice Across All Channels: Ensure that the friendly, passionate, and professional tone is reflected everywhere, from the website and social media captions to email responses and in-store signage.

Percepción Social

overwhelmingly positive. Customers consistently praise the professionalism, friendliness, and welcoming nature of the staff. The quality of the beauty treatments is a frequent highlight, with many reviewers expressing high satisfaction and loyalty. The dual concept of a shop and beauty institute is well-received, appreciated for its convenience and unique appeal. The overall sentiment is that the brand successfully delivers on its promises of a caring, professional, and high-quality experience.

Ejemplos de Copy

• •Your style, your sanctuary. Discover curated fashion and expert beauty treatments designed to make you glow. Welcome to bella linea.
• •It's more than a new outfit or a fresh manicure. It's about that feeling of walking out, ready to take on the world. That's the bella linea feeling. ✨ #BellaLineaConcept #SelfCare #Luxembourg
• •The perfect blend of comfort and chic. This timeless dress isn't just a piece of clothing; it’s a boost of confidence. Designed for the woman who does it all, and wants to feel great doing it.
• •A little treat for you, from us.
• •bella linea began with a simple idea: to create a space where fashion and well-being coexist. We believe that taking care of yourself should be a joyful experience, from the clothes you wear to the moments you take for yourself.