Brand Tone

Authentic & Proud, Warm & Community-Oriented, Celebratory & Passionate, Emerging & Aspiring

Brand Values

• •Heritage & Tradition
• •Artisanship & Quality
• •Family & Community
• •Authenticity
• •Cultural Pride

Best Practices

• •Always Emphasize Authenticity and Origin: Consistently mention "Handmade in Jerez, Zacatecas," "Artisan-crafted," and the cultural significance. This reinforces the core value and differentiates the brand.
• •Use a Warm, Inclusive, and Bilingual (where appropriate) Voice: Address the audience with warmth. Incorporating Spanish phrases or cultural references (like "raíces," "familia," "orgullo") can resonate deeply with the target audience while also educating others. Given the target audience and origin, a bilingual touch feels natural.
• •Share Stories, Not Just Products: Go beyond describing the jewelry. Tell the story of the artisans, the mother-daughter team, the cultural history of the designs, and how customers connect with the pieces. This builds emotional connection.
• •Celebrate Heritage and Community: Regularly create content around Mexican culture, holidays, and the sense of community. Encourage user-generated content and feature customer stories to build a stronger bond.
• •Maintain a Tone of Passionate Pride: Let the love for the craft, the culture, and the business shine through in the language. Words like "pride," "passion," "love," "heritage," and "celebrate" should be common in the brand's vocabulary.

Social Perception

Trusted Source for Authentic Jerezana Jewelry, Connection to Mexican Culture, High-Quality, Beautiful Products, Support for Small, Latina-Owned Business, Stylish & Modernly Traditional

Copy Examples

• •Instagram Post (Image: Close-up of Arracadas Jerezanas): Woven with history, crafted by hand. ✨ Each pair of our Arracadas Jerezanas carries the soul of Jerez, Zacatecas, and the passion of generations of artisans. Wear a piece of heritage. #BellaJerezana #JerezZacatecas #HechoAMano #MexicanTradition #JoyeriaArtesanal
• •TikTok Video (Showing the mother-daughter duo working/laughing, then showcasing jewelry): From our family to yours, with love from Jerez. ❤️ We pour our hearts into bringing you these handcrafted treasures, a little piece of home you can always carry with you. What piece reminds you of your raíces? #BellaJerezana #Familia #MexicanJewelry #HandmadeWithLove #ZacatecasMagico #LatinasInBusiness
• •Website Product Description (For a new "Artesanal Collection" piece): Introducing the 'Corazón de Jerez' necklace. Meticulously handcrafted by our partner artisans in Jerez, this .925 sterling silver piece isn't just jewelry; it's a story whispered through generations. Feel the warmth of tradition, the pride of craftsmanship. Ships from our California home to yours. #BellaJerezana #Artesanal #SterlingSilverJewelry #MadeInMexico #CulturalHeritage
• •Email Newsletter Snippet (Celebrating Hispanic Heritage Month): ¡Viva la Herencia! This month, and every month, we celebrate the vibrant culture and traditions that inspire every Bella Jerezana piece. Our arracadas are more than adornment; they are a proud echo of our Mexican roots. Thank you for being part of our story. [Link to collection] #HispanicHeritageMonth #OrgulloMexicano #BellaJerezana #SupportArtisans
• •Instagram Story (User-generated content of someone wearing the jewelry): So much joy seeing our Bella Jerezana pieces out in the world, shining bright! ✨ @[CustomerHandle] you wear that heritage beautifully! Thank you for sharing your #BellaJerezanaMoment. Tag us in your photos! #CustomerLove #Community #JerezanaStyle #HandmadeJewelry