Brand Tone

Humorous, Energetic, and Youthful.

Brand Values

• •Entertainment
• •Community
• •Positivity
• •Authenticity

Best Practices

• •Embrace the Catchphrase: "Bella Gianda" and "Verifichiamo" (Let's verify) are the core of the brand. Use them frequently and naturally in captions, videos, and product descriptions to reinforce brand identity.
• •Keep it Playful and Informal: Use emojis, exclamation points, and a conversational style. The language should feel like you're talking to a friend, not selling to a customer. Avoid overly corporate or serious terminology.
• •Lead with Visual Humor: The brand is built on visual comedy. Use bright, energetic photos and short, funny videos that show the products in action during a challenge or a silly moment.
• •Engage the Community Directly: Run polls asking followers what to "verify" next. Feature user-generated content (with permission) of fans wearing the merch. This reinforces the value of community and makes the audience feel like part of the brand.
• •Stay Positive and Energetic: The copy should always feel optimistic and full of life. Even when talking about a "sale" or "new product," frame it with excitement and fun, reflecting the positive and resilient spirit of Michael Casanova himself.

Social Perception

Widely Positive and Endearing.

Copy Examples

• •Warning: Wearing the new collection may cause spontaneous fun! We verified it, and the results are 100% Bella Gianda. Grab yours before they disappear! Link in bio! #BellaGianda #Verifichiamo #NewMerch
• •Don't just have a good holiday, have a BELLA GIANDA holiday! 🤙 Our entire shop is on sale for a limited time. Give the gift of laughter (and awesome hoodies). Shop now! #BellaGianda #HolidaySale
• •Patience level: expert. Fun level: BELLA GIANDA! Get your own mug and start your day with a laugh. #BellaGianda #MorningChallenge #Coffee
• •Life's too short to be boring. Make it Bella Gianda. The official merch from Michael Casanova. Click to shop.
• •Join the Fun! Welcome to the official world of Bella Gianda. Shop the collection that's all about good vibes. 🤙