Brand Tone

Warm & Friendly, Inspiring & Evocative, Authentic & Genuine, Community-Focused, Appreciative & Caring

Brand Values

• •Beauty & Individuality
• •Customer Care & Connection
• •Ethical & Sustainable Practices
• •Giving Back & Social Responsibility
• •Passion & Inspiration
• •Quality

Best Practices

• •Develop a "Brand Voice Chart": Clearly define adjectives that describe your tone (e.g., warm, inspiring, authentic, caring, whimsical, earthy) and provide examples of "do's and don'ts" for language. Share this with anyone creating content.
• •Use Storytelling: Weave the brand's origin story, values (like ethical sourcing and giving back), and the inspiration behind products into your copy. This makes the brand more relatable and authentic.
• •Embrace "You" Language & Empathy: Address the customer directly ("you," "your") and write from a place of understanding their desires and aspirations (e.g., "to feel inspired," "to express your unique sparkle"). Show them you care about their experience.
• •Be Consistent Across All Channels: Ensure the tone used on Instagram captions matches the website product descriptions, email newsletters, and even customer service interactions. Regularly review content across platforms for consistency.
• •Incorporate Customer Language & Feedback: Pay attention to how your customers describe your brand and products in reviews and comments. Mirroring their positive language can strengthen connection and authenticity. Phrases like "beautiful treasures" or "go the extra mile" can be subtly integrated.

Social Perception

Highly Positive, Trusted, Appreciated for Personal Touches, Seen as a "Haven", Stylish & High Quality

Copy Examples

• •Instagram Post (New Dress): "Drift into your daydreams with our latest arrival, the [Dress Name] dress. Woven with stories of faraway places and designed for your inner free spirit. Each stitch is a whisper of adventure. ✨ Where will your Bella Boheme piece take you? #BellaBoheme #BohemianDreamer #NewCollection #WanderlustFashion"
• •Email Subject Line (Sale): "A Little Sunshine for Your Wardrobe ☀️ Special Treats Inside, Bella!" Email Body Snippet: "Hello beautiful soul, We believe every day is a chance to express your unique sparkle. To help you shine a little brighter, we've handpicked some treasures just for you. Find a piece that speaks to your heart and let your bohemian spirit soar..."
• •Product Description (Kimono): "Wrap yourself in the art of bohemian elegance with our [Kimono Name]. Crafted with love and inspired by [mention inspiration, e.g., 'the vibrant colours of a desert sunset' or 'the delicate patterns of vintage textiles'], this piece isn't just clothing, it's an experience. Perfect for adding a touch of magic to any outfit, it’s a reminder to live beautifully and tread lightly on our Earth. Feel the soft [fabric type] and let your spirit flow free."
• •Facebook Ad (General Brand): "More than just a store, Bella Boheme is a haven for dreamers, adventurers, and lovers of beautiful things. ✨ Discover ethically sourced treasures, curated with passion by our team of style queens, right here in the Blue Mountains and online. Join our beautiful community and let's share the love for bohemian style. Your next favourite piece is waiting! Shop now and feel the Bella Boheme difference. [Link]"
• •Website 'About Us' Snippet: "From a humble market stall dream to a vibrant community of bohemian hearts, Bella Boheme is built on passion, creativity, and a deep love for unique, ethically sourced treasures. We’re a team of women, inspired by the world’s eclectic patterns and colours, dedicated to bringing you pieces that make you feel truly special and cared for. Thank you for being part of our story. xx Em & The Bellas"