Brand Tone

Empowering, Bold, Sophisticated, and Accessible Luxury

Brand Values

• •Individuality
• •Quality
• •Accessibility
• •Confidence
• •Elegance & Style
• •Responsibility

Best Practices

• •Maintain a consistent tone of empowerment and sophistication.
• •Highlight the quality and craftsmanship of the garments.
• •Emphasize the accessibility of luxury and the value for the price.
• •Focus on how the clothing enhances confidence and individuality.
• •Address sustainability and ethical practices transparently.

Social Perception

Stylish, good quality for the price, with responsive customer service; aiming for accessible luxury, but needs to address sizing inconsistencies and sustainability claims

Copy Examples

• •Command attention with our latest collection, designed to empower your unique expression.
• •Experience luxury without compromise. Our garments are crafted with high-quality materials for lasting elegance.
• •Unleash your confidence with our chic designs, perfect for making a statement at any memorable occasion.
• •Individuality is your superpower. Dare to express yourself boldly.
• •Bella Barnett: Where elegance meets empowerment.