Brand Tone

Personal and Passionate, Knowledgeable and Nurturing, Exclusive and Aspirational

Brand Values

• •Authenticity
• •Quality & Expertise
• •Heritage & Family
• •Community
• •Passion for Nature

Best Practices

• •Lead with the Story
• •Balance Exclusivity with Nurturing
• •Emphasize the Why, Not Just the What
• •Use We and My
• •Be Visually Descriptive

Social Perception

BellaAndPlants™ is perceived as a reputable and specialized source for rare and exotic plants, particularly tissue cultures. It is seen as a gateway to rarity, trustworthy, and community-oriented by experienced plant hobbyists.

Copy Examples

• •From our family in Thailand to yours. ✨ Meet the Philodendron 'TC Red Anderson'. Hand-selected by my brother from Thailand's most dedicated growers, this stunning tissue culture is ready for a new home. Inspired by the lessons from my grandmother's garden, our mission is to bring you nature's most beautiful and rare specimens. Limited stock available. Tap to shop our new arrivals! #BellaAndPlants #RarePlants #ThaiConstellation #PlantLove
• •Stop Searching. Start Collecting. Tired of seeing the same plants at every nursery? At BellaAndPlants™, we specialize in the exotic. We source premium tissue cultures and rare plants directly from the best growers in Thailand. Fulfill your wishlist with unique varieties you won't find anywhere else. Explore our collection today. #ExoticPlants #PlantCollector #HouseplantCommunity
• •Inspired by Grandma. Sourced from Thailand. The world's most exotic plants, delivered to your door.
• •Bella's Back From Thailand! 🇹🇭 New & Rare Plants Inside...
• •More than just a plant, this is a piece of our heritage. Our Variegated Frydek tissue cultures are carefully selected by my brother in the northern provinces of Thailand, ensuring each one meets our family's standard of quality. This is your chance to nurture one of the most sought-after exotic plants from its earliest stage. Follow our detailed acclimation guide for best results and watch a true natural wonder come to life.