Brand Tone

Artisanal & Passionate, Local & Community-Oriented, Quality-Focused, Unique & Stylish, Personal & Authentic

Brand Values

• •Handcrafted Quality
• •Creativity & Passion
• •Local Connection
• •Individuality & Style
• •Ethical Sourcing
• •Customer Connection

Best Practices

• •Highlight the "Handmade" Aspect: Always emphasize that products are crafted by hand. Use phrases like "artisan-made," "handcrafted in our NC studio," "small-batch," to reinforce the personal, quality touch.
• •Tell Erica's Story (The Maker): Weave in the personal story of Erica Vogel – her background and passion. This builds authenticity and a connection with the audience (e.g., "From chemistry lab to design studio...").
• •Emphasize Quality and Materials: Consistently mention the use of "high-quality leather," "ethically sourced materials," and "made to last." This appeals to customers looking for durability and value.
• •Foster a Sense of Community and Local Pride: Regularly mention the brand's North Carolina roots, local awards, and participation in community events. Use inclusive language that makes customers feel part of the "Be Like Missy" family.
• •Keep the Voice Approachable, Passionate, and Stylish: Write as if you're talking to a friend who loves unique, fashionable finds. Use enthusiastic and descriptive language (e.g., "life-changing lightweight earrings," "gorgeous face framing shape") while also conveying the care and artistry involved. Ensure copy reflects current but timeless style.

Social Perception

Positive & Appreciated Locally, Known for Quality and Uniqueness, Handmade Appeal, Support for Small Business

Copy Examples

• •Headline: Artisan Crafted. Locally Loved. Discover Your Signature Style. Body: At Be Like Missy, every leather earring and clutch is more than an accessory – it's a piece of passion, handmade in our North Carolina studio. We believe in quality that lasts and designs that tell your unique story. Explore the collection and feel the difference of handcrafted care.
• •Headline: From Our Hands to Yours: The [Raleigh Leather] Clutch. Body: Meet the icon. Our [raleigh leather] clutch isn't just a bag; it's a statement. Crafted with ethically sourced leather and a touch of local artistry by Erica Vogel, it’s designed for those who cherish uniqueness and lasting style. Find yours at our next pop-up or online.
• •Headline: More Than Just Jewelry. It's a Creative Spark. Body: What happens when a PhD chemist follows her passion? Beautiful, handmade leather goods and jewelry! Be Like Missy is all about embracing your creative side with unique, on-trend pieces that are made to make you shine.
• •Headline: Award-Winning Style, Handmade with Heart. Body: Voted Best Local Brand in the Triangle, Be Like Missy brings you high-quality leather accessories that are as unique as you are. From lightweight earrings to timeless totes, each piece is crafted with love and an eye for detail. Join the Missy community!
• •Headline: Feel "Spiffy and Splendid" with Be Like Missy! Body: We're dedicated to creating fun, trendy, and high-quality leather goods and jewelry that make you feel fabulous. Using ethically sourced leathers and quality findings, our handmade pieces are designed to bring out your best. Perfect for gifting (or treating yourself!).