Brand Tone

Aspirational and Sophisticated, Evocative, Artisanal, Confident, Exclusive

Brand Values

• •Craftsmanship & Heritage
• •Adventure & Exploration
• •Passion & Emotion
• •Quality & Timelessness
• •Authenticity

Best Practices

• •Lead with the Narrative: Always connect the product back to the core brand story of travel, craftsmanship, and passion. Use evocative, story-driven language rather than just listing product features.
• •Embrace 'Maison' Terminology: Continue using sophisticated, French-inspired terms like 'Maison,' 'atelier,' 'savoir-faire,' and 'l'art du chapeau' to reinforce the brand's exclusive and artisanal identity.
• •Focus on the 'Why,' Not Just the 'What': The copy should explain why the hat is special as the emotion, the heritage, the adventure it represents before detailing what it is made of. The feeling is the primary selling point.
• •Maintain a Refined Visual and Textual Aesthetic: Ensure that all copy, from a tweet to a product description, is polished, grammatically impeccable, and aligns with the sophisticated, clean aesthetic of the brand's photography.
• •Speak to the Aspirations of the Audience: Write for a customer who values authenticity, invests in timeless pieces, and sees themselves as an explorer or a connoisseur of style. Use language that empowers them and reflects their own sense of adventure and sophistication.

Social Perception

Beliard is perceived as a premium, boutique fashion brand, known for its high-quality, niche, exclusive, and trustworthy products.

Copy Examples

• •Some journeys are measured in miles, others in moments. Our Arizona fedora isn't just made for the destination, but for the soul of the adventure itself. Handcrafted to be your companion under any sun. #BeliardHats #TheArtOfExploration
• •More than a hat, The Jilo is our signature. It carries the name of our founder and the spirit of the countless travels that inspired our Maison. Each crease in its wool felt is a testament to the hands that shaped it in our Ecuadorian atelier. A timeless silhouette designed in France, ready for your story.
• •Your Story's Signature Piece. From the vibrant streets of Havana to the timeless elegance of Paris, every Beliard hat is a chapter waiting to be written. Handcrafted with passion, designed for the discerning adventurer. Discover the collection that was made for you.
• •Crafted for the Journey Ahead | Inside the Beliard Atelier
• •Beliard. L'art du chapeau. Where French design meets Ecuadorian soul. Timeless hats, handcrafted for a life of adventure.