Brand Tone

Aspirational and Promotional

Brand Values

• •Accessible Luxury
• •Quality and Craftsmanship
• •Customer Satisfaction
• •Individuality and Self-Expression
• •Ethical Practices

Best Practices

• •Bridge the Gap Between Luxury and Value: Always pair aspirational descriptions with a clear value proposition. For example, "Experience the opulence of Arabian Rose, meticulously crafted by master perfumers. Now available at 40% off." This balances the two core pillars of the brand identity.
• •Use Sensory and Evocative Language: Instead of just listing notes, describe the feeling they evoke. Use storytelling to transport the customer, as seen in the website's product descriptions (e.g., "In a mystical forest, a wanderer discovers a majestic tree...").
• •Leverage Social Proof: Feature customer testimonials prominently across all channels. Authentic reviews are your most powerful tool for overcoming the skepticism associated with online-only brands and heavy discounts.
• •Maintain a Consistent Visual Aesthetic: Ensure all product photography and ad creative aligns with the "clean modern luxury" feel. This visual consistency reinforces the "premium" aspect of the brand, even when promoting sales.
• •Segment Your Messaging: Use different channels for different nuances of your brand's voice. Use Instagram and Pinterest for high-end, aspirational visuals and storytelling. Use TikTok and Facebook Ads for more direct, energetic, and review-focused promotional content that leverages the #PerfumeTok trend. This allows the brand to be both sophisticated and commercially aggressive without creating a conflict on a single platform.

Social Perception

The public perception of Belgravia Scents is that of an emerging online fragrance house offering significant value. Customers perceive the products as high-quality, with many complimenting the longevity and complexity of the scents. The brand is often seen as a legitimate and affordable alternative to more established luxury houses. While the heavy discounting can sometimes create skepticism, positive firsthand reviews help build trust. The primary appeal lies in the feeling of discovering a hidden gem—a product that over-delivers on quality for its price.

Copy Examples

• •Your story is written in moments. Your signature is written in scent. Discover Majestic—a timeless blend of vanilla, oud, and sandalwood crafted for the modern individual. This is not just a fragrance; it is an experience. #BelgraviaScents #SignatureScent
• •Experience True Luxury. Unexpectedly. For a limited time, explore our signature collection and receive 50% off your second bottle. The luxury you deserve is now within reach.
• •The secret is out. Find out why everyone is falling in love with our premium, long-lasting scents. Tap the link to discover yours. #PerfumeTok #AffordableLuxury #BelgraviaScents
• •Subject: An Invitation to Indulge, Just For You. We believe that scent is a personal art form. As a valued member of the Belgravia Scents family, we are offering you exclusive early access to our new Vials Set. Discover six of our most-loved fragrances before anyone else. This curated collection is available in limited quantities. Find your forever bottle.
• •From the spice markets of the East to the elegant streets of London, every bottle of Belgravia Scents is a journey. We source the world's finest ingredients to create fragrances that don't just smell good—they tell a story. What will yours say? #CraftedPerfection #ScentStory #Belgravia