Brand Tone

Approachable, passionate, genuine, and proud. Slightly Quirky/Charming.

Brand Values

• •Handcrafted Quality & Craftsmanship
• •Pride in Origin (Northern Ireland)
• •Authenticity & Passion
• •Sustainability/Rejection of Fast Fashion
• •Customer Connection & Service
• •Valuing the Unique and Treasured

Best Practices

• •Tell Your Story Consistently: Always weave in the personal narrative of Karen and David, their passion, and the handmade nature of the products. This is a core differentiator.
• •Emphasize "Handmade" and "Quality": These are not just buzzwords but central to the brand's value proposition. Highlight the craftsmanship, attention to detail, and choice of fine fabrics in all communications.
• •Maintain a Personal, Approachable Voice: Write as if Karen or David are speaking directly to the customer. Use "we," "us," and share insights into their process and inspirations. Keep the language warm and inviting.
• •Show, Don't Just Tell, Your Passion: Use enthusiastic language ("obsessed with our craft," "love what we do") and share behind-the-scenes content that visually demonstrates the care and effort involved.
• •Highlight Local Roots & Materials: Proudly mention being based in Northern Ireland and the use of local resources like Irish Linen. This adds to the authenticity and unique appeal of the brand.

Social Perception

High Quality & Beautiful Products, Personal & Trustworthy, Excellent Customer Service, Thoughtful & Gift-worthy, Authentically Irish/Local, A Brand to Support.

Copy Examples

• •Instagram Post (Image: Flat lay of a new Liberty print bow tie & pocket square): Fresh off the cutting table! ✨ Say hello to our latest obsession – this stunning [Pattern Name] Liberty print. We couldn't wait to craft it into our signature bow ties and pocket squares. Each piece is handmade with love, right here in our Belfast workshop, ready to add that perfect flourish to your dapper look. Because life's too short for boring accessories, wouldn't you agree? 😉 #BelfastBowCompany #LibertyPrint #HandmadeWithLove #DapperDetails #MadeInNI
• •Facebook Ad (Targeting: Engaged shoppers, interests in weddings, men's fashion): Planning your big day or simply elevating your everyday? 🤵 At Belfast Bow Company, we pour our hearts into every stitch. David and Karen here, and we believe in accessories that tell a story – your story. Discover our handcrafted bow ties, ties, and pocket squares, made from the finest Irish linens and Liberty prints. Crafted to be treasured. Shop the collection and find your forever piece. [Link to website] #BelfastMade #WeddingStyle #MensAccessories #Craftsmanship #SupportSmall
• •Website "About Us" Snippet: More than just bow ties, we're Karen and David – a couple of makers (literally!) with a shared passion for quality and a good bit of charm. What started as a way to fund our love for good food and wine has blossomed into Belfast Bow Company. We’re still just as obsessed with our craft, meticulously handcrafting every piece from fabrics we adore, right here in Northern Ireland. We believe an accessory isn’t just an afterthought; it’s the detail that speaks volumes. Come say hello and let us help you find something truly special.
• •TikTok Video Caption (Video: Quick montage of the making process, ending with a finished product): From our Belfast workshop to your wardrobe! POV: You found your new favourite handcrafted accessory makers. We’re Karen & David, and this is a little peek into how we bring our designs to life. Passion, precision, and a lot of love for the craft! What are you wearing to your next special occasion? ✨ #HandmadeHour #BowTieMakers #NorthernIreland #CraftyCouple #UniqueStyle #BelfastBowCompany
• •Email Newsletter Subject: A Little Bit of Belfast, A Whole Lot of Character. Hello [Customer Name], Just a little note from our workshop here in Co. Down where the linen is local and the passion for crafting is always brewing! David and I (Karen here!) have been busy selecting some gorgeous new fabrics we think you'll adore. Each bow tie, pocket square, and tie is handmade by us, ensuring it’s not just an accessory, but a keepsake. Ready to add a touch of handcrafted charm to your collection? Explore our latest arrivals... [Link to new arrivals]