Brand Tone

Friendly and Empowering. The brand communicates in a light, approachable, and conversational manner, using positive and encouraging language, while also empowering women to be themselves, feel confident, and express their personality through fashion.

Brand Values

• •Authenticity
• •Lightness (Leveza)
• •Femininity
• •Quality & Customer Care
• •Inspiration

Best Practices

• •Always Lead with "Leveza": Ensure every piece of copy, from a product description to a customer service email, reflects the core value of "lightness." Use words like light, easy, flowing, comfortable, radiant, and free.
• •Speak Like a Friend, Not a Corporation: Use a conversational and approachable tone. Address the customer directly ("you," "your") and use contractions (e.g., "it's," "you'll") to create a friendly vibe. Ask questions to encourage engagement.
• •Empower Through Words: Frame your copy to be uplifting and confidence-boosting. Instead of just describing a product's features, describe how it will make the customer feel: "Feel powerful in this blazer," or "Shine with confidence in this dress."
• •Maintain Visual and Textual Cohesion: The bright, clean, and aspirational style of your photos should be matched by your copy. The text should feel as light and positive as the images look. This consistency across all channels reinforces the brand identity.
• •Create a "Brand Voice" Guide: Document the brand's tone and values. Include a list of "words we use" (e.g., light, authentic, shine, you, discover) and "words we avoid" (e.g., must-have, cheap, hurry, sale). This ensures that anyone creating content for the brand can maintain its unique voice.

Social Perception

The brand is perceived as a trusted, reliable, and high-quality retailer, recognized for its excellent customer experience, attention to detail, and as a go-to source for stylish and trendy women's clothing.

Copy Examples

• •Your new favorite dress has arrived! ✨ Ready to feel light and powerful? Our new Flora dress is designed for exactly that. With its delicate print and flowing fabric, it’s the perfect piece to celebrate your most authentic self. Because being you is always in style. #SejaLeve #SejaVocê
• •A special treat to make your weekend lighter! Hi [Customer Name], let's make this weekend unforgettable? We've selected some special pieces for you to feel even more amazing. Enjoy 20% off our entire 'Lightness' collection. It's time to shine!
• •Discover the fashion that lets you be you. Tired of clothes that don't represent you? At Be Leve, we believe in fashion that celebrates your authenticity. Discover pieces that are light, comfortable, and full of personality. Come be part of our world! ✨
• •One skirt, three light looks! ☀️ Our new satin skirt is so versatile, you won't want to take it off! Which look is your favorite: 1, 2, or 3? Tell us in the comments! 👇 #StyleTips #BeLeveLook
• •Elevate your office look with pieces that combine elegance and comfort. Our new workwear collection brings the lightness you need to conquer your day with confidence and style. #Workwear #OfficeLook #BeLeve