Brand Tone

sentimental, heartfelt, and loving

Brand Values

• •Creating Memories
• •Emotional Connection
• •Thoughtfulness in Gifting
• •Customer Satisfaction
• •Quality Presentation

Best Practices

• •Develop a Brand Voice Chart: Create a document that explicitly defines Belesmé's voice: key emotional words to use (e.g., cherish, love, forever, heartfelt, special), words to avoid (e.g., overly casual slang, overly technical jargon), and the overall feeling to evoke (warmth, sincerity, love).
• •Focus on "The Why": Always tie the jewelry back to the emotion or the memory it represents. The product isn't just a necklace; it's a "symbol of your unbreakable bond" or "a reminder of her strength and your love."
• •Use Storytelling (even micro-stories): Frame product descriptions and social media posts around relatable relationship moments or the act of gifting. For example, "Imagine the joy on her face when she unwraps this symbol of your shared journey..."
• •Embrace Empathetic Language: Use words that show understanding and connection with the customer's desire to express love or appreciation. Phrases like, "We know how much they mean to you..." or "For when you want to say 'I love you' in a way that lasts..."
• •Maintain Consistency Across All Channels: Ensure that the sentimental, heartfelt, and loving tone is uniform, whether it's on the website, in an email newsletter, a Facebook post, an Instagram caption, or a TikTok video description. Regularly review content to ensure alignment.

Social Perception

Customers view the brand as a source of beautiful and meaningful gifts that effectively convey love and appreciation. The emotional impact of the gifts is a recurring theme in reviews. The inclusion of heartfelt message cards is a highly valued aspect, often cited as the reason for the gift's emotional success. The brand is seen as trustworthy and customer-oriented, with many reviewers praising their products and customer service. A scam analysis site also rated the website as having a high trust score. Social media engagement on platforms like TikTok shows users sharing emotional reactions to the gifts, reinforcing the brand's image as a creator of "cherished moments."

Copy Examples

• •To our amazing daughter, this necklace carries a whisper of our love and a reminder of your incredible strength. Wear it and remember, you are cherished more than words can say. ✨ #BelesmeLove #DaughterGift
• •Every moment with you is a memory I hold dear. This piece is a small token of the immense love I have for you, my confidant, my everything. Here's to our forever. ❤️ #SoulmateLove #MemorableJewelry #Belesme
• •Mom, you’ve given a lifetime of love. This Mother’s Day, let us help you give a little piece of that love back with a gift that says everything your heart feels. Discover a treasure she’ll hold close, always. #MothersDayGift #Belesme #ThankYouMom
• •Words can be hard to find, but a heartfelt gift speaks volumes. Let Belesmé help you create a truly memorable moment for someone special. Explore our collection of meaningful jewelry today. #GiftFromHeart #BelesmeGifts #CreateMemories
• •To our son, as you step into this new chapter, always remember how proud we are and how much you're loved. May this be a constant reminder of your journey and our unwavering support. 🌟 #ProudParents #GiftForSon #BelesmeMilestones