Brand Tone

Artistic & Whimsical, Heartfelt & Appreciative, Personal & Unique, Approachable & Welcoming

Brand Values

• •Craftsmanship & Quality
• •Creativity & Individuality
• •Gifting & Connection
• •Supporting a Cause
• •Timeless Style & Elegance

Best Practices

• •Highlight Uniqueness and Craftsmanship: Consistently emphasize that items are handcrafted, handmade, artisan-made, one-of-a-kind, or bespoke to reinforce the value of individuality and quality craftsmanship.
• •Use Whimsical and Artistic Language: Incorporate creative and imaginative descriptions that evoke a sense of wonder and playfulness, aligning with the brand's artistic tone.
• •Emphasize the Personal Touch: Showcase the maker's story and the personal connection behind each item to highlight the brand's approachable and welcoming personality.
• •Focus on Gifting and Sentiment: Position products as meaningful gifts that express gratitude, love, and connection, reinforcing the brand's value of fostering relationships.
• •Promote Social Responsibility: Remind customers that a portion of their purchase supports children in need, emphasizing the brand's commitment to making a positive impact.

Social Perception

A provider of unique, high-quality, handcrafted items that carry personal meaning and artistic flair, aligned with a community that values artisan products and supports social causes.

Copy Examples

• •Discover handcrafted elegance with our unique earrings, meticulously designed to add a touch of timeless style to your collection.
• •Express your gratitude this Thanksgiving with our handcrafted ornaments, perfect for sharing love and appreciation with your loved ones.
• •Each Bel Creative Arts piece is a labor of love, handcrafted with care and designed to bring joy to your home.
• •Meet the Maker: Learn about the artist behind Bel Creative Arts and the passion that goes into every handcrafted creation.
• •Support children in need with every purchase from Bel Creative Arts. Shop our unique collection and make a difference today.