Brand Tone

Aspirational & Elegant, Creative & Artistic, Helpful & Customer-Oriented, Passionate

Brand Values

• •Beauty & Aesthetics
• •Uniqueness & Exclusivity
• •Creativity & Innovation
• •Quality
• •Sustainability & Responsibility
• •Customer Empowerment
• •Global Reach with Scandinavian Roots

Best Practices

• •Embrace Evocative Language: Use descriptive and sensory words that convey elegance, artistry, and the transformative power of the designs (e.g., "breathtaking," "serene," "vibrant," "captivate," "inspire").
• •Highlight Uniqueness and Exclusivity: Consistently refer to the custom-made nature, exclusive designs, and the "art" aspect of the murals to reinforce their premium positioning.
• •Maintain a Positive and Inspiring Voice: Frame copy around the positive impact the murals have on a space and the joy of creating a beautiful home. Focus on solutions and inspiration.
• •Subtly Weave in Values: While the primary focus is design, gently incorporate values like sustainability (e.g., "consciously crafted," "on-demand for zero waste") and the blend of Scandinavian and international aesthetics.
• •Stay Visually Consistent: Ensure that the tone of the copy always aligns with the high-quality, aspirational imagery used on the website and social media. The words should enhance the visual story.

Social Perception

High-Quality and Artistic, Transformative, Trendy and Stylish, Good Customer Experience (Implied), Environmentally Conscious (Emerging)

Copy Examples

• •Headline: Elevate Your Everyday: Discover Walls That Tell Your Story. Body: At Belarte Studio, we believe your walls are more than just a backdrop; they're a canvas for expression. Explore our exclusive wallpaper murals and transform your space into a work of art that inspires. #BelarteStudio #WallArt #InteriorDesign
• •Headline: The "Wow" Factor, Delivered. Body: Imagine a room that stops you in your tracks. Our custom-made murals are designed to do just that. From serene landscapes to bold abstracts, find the perfect artistic statement for your home. What will your walls say? #BelarteLoves #HomeDecor #WallpaperMural
• •Headline: Scandinavian Roots, Global Inspiration. Body: Experience the unique blend of minimalist elegance and vibrant international design. Our Swedish-designed, sustainably produced wallpapers bring a touch of artistry and sophistication to conscious interiors worldwide. #ExclusiveDesign #SustainableStyle #Belarte
• •Headline: More Than Wallpaper. It's an Experience. Body: Dive into a world of breathtaking designs and unleash your home's creative potential. With Belarte Studio, creating your dream interior is an inspiring journey, from free mockup to stunning reality. Let's design together. #CreativeInteriors #MuralArt #TransformYourSpace
• •Headline: Artistry for Your Walls, Uniquely Yours. Body: Each Belarte Studio mural is a testament to exclusive design and impeccable quality. Crafted on-demand to perfectly fit your vision and your space, bringing unparalleled beauty and a personal touch to every room. #CustomWallpaper #ArtisticInteriors #LuxuryDecor