Tono de Marca

sophisticated, elegant, confident, informative, and reassuring; aspirational yet accessible, avoiding overly casual or humorous language.

Valores de Marca

• •Quality & Craftsmanship
• •Timeless & Modern Design
• •Everyday Luxury
• •Accessibility
• •Customer Trust

Mejores Prácticas

• •Lead with Quality: Always place the emphasis on the superior materials (18k gold, 925 sterling silver) and durable features (waterproof, tarnish-free) at the forefront of your copy. This is your key differentiator and what customers value most.
• •Use Elegant & Evocative Language: Employ words like "sophisticated," "timeless," "elegant," "handcrafted," and "brilliance." Describe how the jewelry makes one feel—confident, chic, polished—rather than just describing the item itself.
• •Maintain a Confident Tone: Write with authority. Your copy should sound sure of the product's quality and value. Avoid hesitant or overly salesy language. Statements should be direct and reassuring, like "Designed to last a lifetime."
• •Bridge Aspiration and Reality: Frame luxury as an attainable, everyday experience. Use copy that connects the aspirational desire for beautiful things with the practical reality of daily life ("Your daily dose of gold," "From desk to dinner").
• •Create a Cohesive Narrative: Ensure that the story—from the website's "About Us" page to the shortest social media caption—is consistent. Every piece of copy should reinforce the core values of quality craftsmanship, timeless design, and everyday luxury.

Percepción Social

Highly positive, viewed as reliable and trustworthy, delivering on promises of quality and style. Perceived as offering 'affordable luxury,' with pieces that look and feel premium without exorbitant price. Seen as elegant, chic, and a go-to source for durable and stylish everyday jewelry, with strong appreciation for waterproof and hypoallergenic qualities.

Ejemplos de Copy

• •Elevate your everyday. Our 18k gold-plated pieces are crafted to bring a touch of timeless elegance to your daily moments. Waterproof, durable, and designed for you. #BEKATjewelry #EverydayLuxury
• •Investment Pieces You'll Wear Forever
• •Meet your new signature piece. Meticulously handcrafted from 925 sterling silver and sealed with a thick 18k gold plating, this ring is the epitome of modern sophistication. Its waterproof and hypoallergenic design ensures it remains as brilliant as you are, day after day. A timeless addition to your collection.
• •The Art of Effortless Style - Discover jewelry that moves with you. From boardroom meetings to weekend brunch, BEKAT pieces are designed to last. Handcrafted with premium, waterproof materials. Shop the collection.
• •Proof that you never have to take off your favorite jewelry. ✨ Our pieces are 100% waterproof. #waterproofjewelry #goldjewelry #everydayjewelry #bekat