Brand Tone

Spiritual, Empowering, Gentle, and Authentic.

Brand Values

• •Healing & Well-being
• •Empowerment
• •Spirituality & Connection
• •Authenticity & Craftsmanship
• •Ethical Sourcing

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., spiritual, empowering, gentle), specific vocabulary to use (e.g., "soul," "energy," "intention," "sacred") and avoid (e.g., overly technical jargon, aggressive sales language). Share this with anyone creating content.
• •Focus on "Feeling" and Benefits, Not Just Features: Instead of just saying "Amethyst necklace," describe how it might make someone *feel* ("embrace tranquility," "awaken intuition") or the *benefit* it offers ("spiritual connection," "inner peace").
• •Use Storytelling: Share the inspiration behind collections, the journey of a crystal, or how a piece is made with intention. This builds authenticity and emotional connection, reinforcing the spiritual and handcrafted values.
• •Maintain Visual-Textual Harmony: Ensure the tone of your copy aligns with your visual branding. If your images are soft, serene, and mystical, your text should reflect that same gentleness and spiritual depth.
• •Engage Authentically: When responding to comments or messages, maintain the established brand tone. Be empathetic, supportive, and genuine in your interactions, further solidifying the caring and empowering perception of the brand.

Social Perception

Customers of the crystal jewelry line (bejeweledatsoul.com): Likely perceive the brand as a source of beautiful, meaningful items that offer more than just adornment. They probably see it as a spiritual or wellness-aligned brand that provides tools for self-care, healing, and personal expression. The emphasis on "handmade" and "ethically sourced" likely resonates with a conscious consumer base.

Copy Examples

• •Product Snippet (for an Amethyst necklace): Embrace tranquility and awaken your intuition. Our hand-selected Amethyst, ethically sourced and crafted with intention, rests gently against your skin, a whispered reminder of your inner peace and spiritual connection. Adorn your soul.
• •Instagram Caption: Feeling called to a deeper connection? ✨ Let the subtle energies of natural crystals guide you. Each piece in our collection is more than jewelry; it's a tiny beacon of empowerment, handmade with love to support your unique journey. What energy are you inviting in today? #BejeweledAtSoul #CrystalHealing #SpiritualJourney #HandmadeWithIntention
• •"About Us" Excerpt: At Bejeweled At Soul, we believe that true beauty radiates from within. Our passion lies in curating and crafting jewelry that not only adorns but also uplifts and empowers. Each crystal is a gift from the earth, chosen for its unique vibration, ready to accompany you on your path to a more authentic and soul-aligned life.
• •Email Subject Line (for a new collection): Nourish Your Spirit: Discover Our New Healing Crystal Arrivals
• •Facebook Post: Seeking a moment of calm in your busy day? Our Rose Quartz pieces are handcrafted to nurture self-love and harmony. Let its gentle energy be a reminder to prioritize your well-being. Explore the collection and find your personal talisman. #SelfCare #LoveAndHarmony #CrystalJewelry #BejeweledAtSoul