Brand Tone

Warm, Welcoming, and Passionate. Also Authentic and Affordable.

Brand Values

• •Artisan Craftsmanship & Uniqueness
• •Quality and Affordability
• •Customer Connection & Community
• •Supporting American Artists & Small Makers
• •Ethical Sourcing & Sustainability (Implied)
• •Joy of Gifting

Best Practices

• •Always Speak from the Heart: Infuse copy with genuine warmth and enthusiasm for the products and the artisans behind them. Use words that convey care and a personal touch.
• •Highlight the "Handmade" and "Unique" Aspects: Consistently emphasize the craftsmanship, the stories behind the pieces, and what makes them special, connecting with the value of artisan quality.
• •Foster a Sense of Community: Address customers in a friendly, inclusive way. Use "we" and "us" to create a feeling of shared passion. Encourage interaction and make them feel like part of the BeJeweled family.
• •Be Authentic and Transparent: Clearly communicate the value offered, including fair pricing for quality, handcrafted items. If discussing materials or sourcing, do so honestly.
• •Focus on the Joy and Meaning: Whether it's a self-purchase or a gift, frame the jewelry and gifts as items that bring joy, celebrate moments, and create connections. Emphasize the positive emotions associated with the products.

Social Perception

The brand is seen as a trusted local business with a long-standing reputation in the Virginia Beach area. They have successfully created a loyal customer base that appreciates the personal touch and the curated selection of items.

Copy Examples

• •Discover the story behind every sparkle. At BeJeweled, each handcrafted piece whispers a tale of artistry and passion, waiting to become a part of yours. Find a treasure that’s as unique as you are.
• •More than just a jewelry store, we're your haven for finding that perfect, heartfelt gift. From stunning artisan jewelry to unique American-made treasures, let us help you wrap up a little joy. Because thoughtful giving is always in style.
• •For over 30 years, we've believed that beautiful, handcrafted quality shouldn't come with a breathtaking price tag. Explore our curated collections and experience the BeJeweled difference – authentic artistry, fairly priced.
• •Welcome to BeJeweled, where every visit feels like coming home. We're passionate about connecting you with extraordinary pieces from talented artisans, near and far. Come in, explore, and let us share our love for unique beauty with you.
• •Shine with a piece that’s truly special. Our collection features unique, handcrafted jewelry and gifts, many made with love right here in the USA. Supporting artisans, celebrating beauty – that's the heart of BeJeweled.