Brand Tone

Urgent, Purpose-Driven, Creative, Curated, Hopeful, Resilient, Transparent, Community-Focused, Sophisticated, Design-Conscious

Brand Values

• •Solidarity & Support
• •Community & Collaboration
• •Action & Impact
• •Creativity as a Force for Good
• •Transparency
• •Resilience & Restoration

Best Practices

• •Highlight the impact of donations and the tangible results achieved.
• •Showcase the artists and designers involved to emphasize the quality and exclusivity of the items.
• •Use strong verbs to convey action and progress in the restoration efforts.
• •Maintain a balance between urgency and hopefulness in your messaging.
• •Be transparent about where the funds are going and the organizations involved.

Social Perception

A positive and effective response to a tragic event, mobilizing the creative community to provide tangible aid and offering a sophisticated way to contribute to Beirut's reconstruction.

Copy Examples

• •"Your contribution helps rebuild Beirut. Shop art and design that makes a difference."
• •"Join us in supporting Beirut's recovery. Every purchase provides tangible aid to those affected by the blast."
• •"Discover unique art pieces donated by renowned designers and artists. All proceeds go to local NGOs providing humanitarian relief."
• •"Working to restore Beirut with the energy that drives it. Shop the collection and be part of the solution."
• •"Creatives for Lebanon and Beirut Re-Store unite to offer limited-edition pieces. Support rebuilding efforts with every purchase."