Brand Tone

Innovative and Future-Oriented, Professional and Authoritative, Engaging and Approachable, Customer-centric (aspirational), Global and Inclusive, Premium.

Brand Values

• •People: Devoting resources to its people and their potential.
• •Excellence: Unyielding passion for the best products and services.
• •Change: Anticipating market needs and embracing innovation.
• •Integrity: Operating ethically and transparently.
• •Co-prosperity: Commitment to being a socially and environmentally responsible corporate citizen.

Best Practices

• •Develop Comprehensive Brand Voice Guidelines: Clearly define the brand's personality, tone variations for different channels/audiences, approved terminology, and words to avoid. Ensure these are easily accessible to all content creators.
• •Prioritize Inspire the World, Create the Future: Let this vision guide the narrative. Focus on how products and services empower users, enhance lives, and contribute to a better future. Frame copy around innovation, possibility, and positive impact.
• •Balance Innovation with Relatability: While showcasing cutting-edge technology, explain its benefits in human terms. How does this tech solve a problem, make life easier, or more enjoyable? Avoid overly technical jargon where a simpler explanation suffices.
• •Be Authentic and Transparent, Especially with Customer Issues: Acknowledge customer feedback, both positive and negative. When addressing concerns (even indirectly in marketing copy), use an empathetic and solution-oriented tone. Given the existing perception of customer service, copy that subtly reassures customers of support and reliability can be beneficial.
• •Maintain Visual and Verbal Consistency Across Platforms: While the specific content will vary (e.g., a professional tone on LinkedIn vs. a more playful one on TikTok), the core brand message and values should remain consistent. Ensure that the visual style complements the written copy to create a unified brand experience.

Social Perception

Tech Leader & Innovator, High-Quality Products (Hardware), Concerns about Customer Support, Competitive, Diverse Portfolio, Socially Conscious (Stated), Varies by Region/Product

Copy Examples

• •Headline: Experience Tomorrow, Today. With the new Galaxy S25. Body: Unleash the power of AI in your palm. Seamlessly connect, create, and explore like never before. The Galaxy S25 isn't just a smartphone; it's your portal to a smarter world. #GalaxyAI #CreateTheFuture
• •Headline: Your Living Room's Next Masterpiece. Body: Immerse yourself in breathtaking clarity with the Samsung Neo QLED 8K. Every scene, a new reality. Elevate your entertainment. #SamsungTV #NeoQLED #ImmersiveExperience
• •Headline: Effortless Living, Intelligently Designed. Body: From keeping your food fresher longer to customizing your laundry cycles from your phone, Samsung Bespoke appliances adapt to your life. Smart, stylish, sustainable. #SamsungHome #BespokeLiving #SmartThings
• •Headline: Don't Just Build. Create a Landmark. (For Samsung C&T or a construction-focused campaign) Body: With decades of expertise and a commitment to innovation, Samsung C&T transforms visions into iconic realities. Partner with us to build the future. #SamsungCnT #BuildingTheFuture #EngineeringExcellence
• •Headline: We Hear You. We're Innovating For You. Body: Your feedback fuels our next breakthrough. At Samsung, we're dedicated to creating technology that not only wows but also works seamlessly for you, every day. What will we create together? #SamsungListens #InnovationForYou