Brand Tone

Authentic and Performance-Driven

Brand Values

• •Grassroots Community
• •Performance and Quality
• •Affordability
• •Authenticity
• •Reciprocity

Best Practices

• •Always connect the brand's story and grassroots ethos to the product. Use the history of "Beikou" to reinforce the brand’s deep connection to hockey.
• •Use direct, confident language when describing products. Back up claims with specific technical details (e.g., "90% carbon," "24mm curve at 250mm") to build credibility with serious players.
• •Frame marketing efforts, especially around sponsorships and social media, in terms of supporting and growing the hockey community.
• •Stick to the "no-nonsense" promise. The tone should be confident but grounded. Let the quality of the products and positive reviews speak for themselves, rather than relying on exaggerated marketing claims.
• •Ensure the tone—authentic, performance-driven, and community-focused—is consistent from the website and product descriptions to social media posts and customer interactions.

Social Perception

The perception of Beikou Hockey within the field hockey community appears to be largely positive, though awareness seems concentrated among enthusiasts. It is viewed as a quality brand by users and reviewers, originating from a community of "hockey super enthusiasts." However, its visibility is limited compared to major manufacturers.

Copy Examples

• •Forged in Tradition. Engineered for Today's Game. Beikou Hockey isn't just a name. It's a 1,000-year legacy of passion for the sport. We've channeled that history into every stick we craft, blending timeless dedication with modern carbon technology. Feel the difference a grassroots soul makes.
• •Power Without the Price Tag. Why should top-tier performance break the bank? Our Pro 90 stick offers a 90% carbon construction for unmatched power and feel, at a price that respects your budget. It's simple: better gear for more players. That's the Beikou way.
• •Join the Movement, Not Just the Roster. A Beikou sponsorship is about more than just gear. It's a partnership. We're looking for players who live and breathe hockey and are dedicated to growing the game in their community. If you're ready to build with us, we want you on our team.
• •Your Stick Should Speak Your Language. Whether you're a striker executing flawless 3D skills or a defender laying down powerful hits, we have a stick that feels like an extension of your will. Our Low Bow and Pro Bow series are designed for the modern player who demands versatility and precision.
• •Less Flash. More Force. We skip the gimmicks to focus on what wins games: superior design, premium materials, and a deep understanding of what players need. The Beikou Low 90 delivers explosive power and a smooth feel, letting your skills do all the talking.