Brand Tone

Authentic, Customer-Centric, and Passionate

Brand Values

• •Quality & Craftsmanship
• •Self-Expression
• •Unique Design & Functionality
• •Exceptional Customer Service

Best Practices

• •Lead with the Philosophy: Always tie the product back to the core concept of "Be I Am" and self-expression. The jewelry is the medium, but the message is about individuality.
• •Emphasize Quality and Durability: Use specific details about materials (.925 Sterling Silver, genuine gemstones) and mention longevity. Leverage the trust built by customer testimonials that speak of products lasting for years.
• •Use an Authentic, Human Voice: The brand's strength is its personal touch. Write copy that is direct, genuine, and passionate, avoiding overly corporate or generic marketing language. Let the passion for the product shine through.
• •Highlight the Modularity: The interchangeable Core system is the unique selling proposition. Ensure that copy for all relevant products clearly explains how this feature works and the benefits it offers ess-versatility, creativity, and personalization.
• •Incorporate Customer Language: Pay attention to how customers describe the products in reviews ("my new hobby," "better in person," "worth the wait"). Weaving this authentic language into marketing copy can build stronger resonance and credibility with potential buyers.

Social Perception

The public and customer perception of Beiam is overwhelmingly positive, viewing it as a high-quality, trustworthy, innovative, and unique brand with excellent customer service.

Copy Examples

• •Your story isn't static. Neither is your style. Our Valkyrie holder, cast in pure .925 Sterling Silver, is designed to showcase your chosen Core. Change it daily, or let one stone define your season. This isn't just jewelry; it's your narrative.
• •To Be I Am. It's the shortest, most powerful statement of self-awareness. We created a jewelry system that honors this truth ess-a way to express your essence that can evolve as you do. Be you. Beiam.
• •Tired of necklaces that tangle and tarnish? Our snake chains are designed for comfort and durability, while our interchangeable Cores promise a new look for every occasion. Invest in quality you can feel and versatility you'll love, day after day.
• •From a single Core to a treasured collection. Our community doesn't just wear Beiam, they live with it. Join hundreds of others who have found their favorite way to express themselves and experience the quality that lasts for years.
• •Give a gift that grows with them. Start their collection with a stunning Chrysocolla Core and a sterling silver chain ess-a perfect gift for the holidays, a birthday, or just because. It ess-s more than a necklace; it ess-s an invitation to express themselves.