Brand Tone

Empowering & Confident, Sophisticated & Luxurious, Approachable & Inclusive, Educational & Informative, Modern & Lifestyle-Oriented

Brand Values

• •Self-Care & Wellness
• •Confidence
• •Ingredient Transparency & Clean Beauty
• •Multi-Purpose Functionality
• •Breaking Taboos & Normalizing Conversations
• •Eco-Consciousness
• •Inclusivity

Best Practices

• •Speak the Language of Empowerment: Use words and phrases that uplift, build confidence, and encourage self-acceptance. Focus on positive outcomes and feelings rather than just product features.
• •Maintain Sophistication with Approachability: While using elegant language to describe product quality and experience, ensure the overall message is relatable and avoids jargon that could alienate or intimidate. Make the luxurious feel accessible.
• •Educate Gently: Weave in informative content about ingredients, benefits, and wellness topics naturally. The goal is to enlighten and empower, not to lecture. Frame education as sharing valuable insights.
• •Embrace Openness (Tastefully): When discussing intimate wellness, use clear, respectful, and modern language. Avoid euphemisms that can sound dated or clinical terms that feel cold. Normalize these conversations with a warm, confident tone.
• •Prioritize "Her" Experience: Always write from the perspective of how Beia’s products and philosophy enhance the user's life, confidence, and well-being. Focus on the "feeling" and the holistic benefits rather than just the functional aspects.

Social Perception

Trusted & High-Quality, Innovative, Empowering, Aspirational yet Attainable Luxury, Community-Oriented (emerging)

Copy Examples

• •Headline: Your Daily Ritual. Elevated. Body: Beia isn't just skincare; it's a celebration of you. Our multi-purpose essentials blend luxurious, clean ingredients with the art of self-care, empowering you to feel confident and radiant, from morning glow to intimate nights. Treasure your body.
• •Headline: Beyond Beauty. Beyond Taboo. Body: At Beia, we believe wellness is a 360-degree experience. Discover sophisticated, plant-derived formulas that nourish your skin and honor your intimate well-being. Because confidence shouldn't have boundaries.
• •Headline: The Confidence of Clean. The Luxury of You. Body: Indulge in Beia’s Body & Intimacy Serum. Sustainably sourced squalane, coconut oil, and green tea work in harmony for silky hydration and sensual glide. Beautifully designed, because your wellness deserves to be seen.
• •Headline: Effortless Glow, Anywhere Life Takes You. Body: For the woman who does it all, Beia’s Daily Hydrating & Setting Mist is your secret weapon. A refreshing spritz of hyaluronic acid and soothing green tea for instant radiance and makeup that stays. Simplified skincare, amplified confidence.
• •Headline: Redefine Your Routine. Embrace Your Radiance. Body: Beia invites you to a new conversation about self-care—one where luxury skincare and intimate wellness are beautifully intertwined. Feel empowered, feel cherished, feel Beia.