Brand Tone

Empowering, Professional, and Approachable

Brand Values

• •Inclusivity
• •Authenticity
• •Quality and Craftsmanship
• •Client-Centric Service
• •Sustainability

Best Practices

• •Lead with "Empowerment": Every piece of copy should connect back to the core mission of inspiring confidence and celebrating authenticity, using active, inspiring verbs.
• •Balance "Luxe" with "Approachable": Use elevated language to communicate quality, but pair it with warm, inclusive, and personal language to maintain a welcoming feel.
• •Center the Client's Story: Frame the copy around the client's feelings and experiences, focusing on their benefits and how the brand helps them.
• •Create a "Brand Lexicon": Develop a list of on-brand words (e.g., Radiant, Authentic, Enhance, Glow, Luxe, Handcrafted, Inclusive) and off-brand words to ensure consistency across all team members.
• •Highlight Core Values in All Channels: Explicitly mention key values like handcrafted, cruelty-free, eco-friendly packaging, inclusivity, professionalism, and natural radiance to reinforce brand identity and trust.

Social Perception

The social perception of BEHOLDHER BEAUTY is overwhelmingly positive, especially for its makeup services, where it is highly trusted for weddings due to praised artistry and exceptional professionalism. The physical product line has a more limited public perception, indicating it is a newer or less-marketed facet of the business.

Copy Examples

• •Instagram Post: Image: A radiant bride smiling. Caption: "That lit-from-within glow. ✨ Our purpose is to see and celebrate your unique beauty, so you can walk down the aisle feeling like the most confident version of yourself. This is more than makeup; it's an experience in authenticity. #BeholdHerBride #MarylandWedding #RadiantBeauty"
• •Website Product Description: Headline: "Effortless Luxury, Consciously Crafted." Body: "Your moment deserves a touch of glam. Our BB Essentials Lashes are 100% handcrafted and cruelty-free, designed to provide a flawless, lightweight enhancement to your natural beauty. Multifunctional and easy to apply, they're the perfect final step to any look, from bridal elegance to everyday confidence. All in eco-friendly packaging, because we believe in beauty that feels good inside and out."
• •Facebook Ad: Headline: "Feel Absolutely Dreamy On Your Big Day." Body: "You've planned every detail. Let us perfect your glow. BeHoldHer Beauty Services offers a luxe, professional bridal makeup experience designed to enhance your natural radiance. Our books for 2025-2027 are now open. Tap to schedule your consultation and let's create a look that's authentically you."
• •TikTok Video Concept: Video: A quick, satisfying video showing the texture of a cosmetic product or the precise application of lashes on a client. On-screen text: "The secret to that 'skin-like' enhancement? Quality you can feel." Caption: "It's all in the details. Handcrafted, cruelty-free, and designed for your inner glow. ✨ #BeholdHerBeauty #LashApplication #CrueltyFreeMakeup"
• •Email Subject Line: Subject: "Ready to be seen? Your exclusive look inside." Body Snippet: "Hi lovely, we believe beauty is about celebrating your authentic self. Discover our handcrafted essentials designed to make you shine..."