Brand Tone

passionate, welcoming, and enthusiastic

Brand Values

• •Passion
• •Quality
• •Community
• •Customer Satisfaction
• •Creativity

Best Practices

• •Speak the Language of the Community: Use terminology and references that resonate with TTRPG players (e.g., "critical roll," "Dungeon Master," "adventurers," "quests"). This shows authenticity and builds a connection with the audience.
• •Maintain a Passionate and Enthusiastic Tone: Your copy should always reflect a genuine love for the fantasy world. Use exclamation points where appropriate and descriptive, evocative language to bring the products to life.
• •Focus on Storytelling: Every product has a story. Whether it's the "sinister charm" of a particular dice set or the "mischief" of another, frame your products as part of a larger narrative that the customer can join.
• •Highlight Quality and Uniqueness: Emphasize what makes your products special, whether it's the material, the design, or an exclusive feature. Use phrases like "forged in," "hand-crafted," or "exclusive design."
• •Foster a Sense of Belonging: Address your audience as "fellow adventurers," "travelers," or members of a guild. This reinforces the community value and makes customers feel like they are part of a select group.

Social Perception

Overwhelmingly positive within the niche TTRPG community, perceived as a trusted retailer for high-quality products, community-oriented and run by fellow fans, though broad recognition is limited due to lack of social media presence.

Copy Examples

• •Your next adventure awaits, and it deserves a legendary roll. Introducing the [Product Name] dice set, forged in [material] and infused with the spirit of [fantasy theme]. Each roll is a new story waiting to be told. Are you ready to write yours? #BeholdersGaze
• •Welcome, adventurer! You've found the lair of Beholders Gaze, a treasure trove of dice, gear, and magic for your tabletop quests. We're fellow fans, dedicated to bringing you the best. Come on in and have a look around.
• •A little magic has found its way to your inbox! This week only, get 15% off all metal dice sets. It's the perfect time to add some extra weight and power to your rolls. Your party members (and the Dungeon Master) will be in awe.
• •Unleash a little mischief with our exclusive Goblin Dice! Each die houses a tiny, grinning goblin, eager to join your chaotic adventures. Hand-crafted for a perfect roll and a guaranteed smile. Warning: may lead to spontaneous side quests and a craving for shiny things.
• •It all started with a shared love for epic tales, mythical creatures, and the thrill of a critical roll. At Beholders Gaze, we're not just a store; we're a party of adventurers, just like you. Our quest is to find and create the most magical, high-quality gear to make your gaming nights unforgettable.