Brand Tone

Friendly and Approachable, Inspiring and Positive, Passionate, Authentic and Grassroots, Conscious and Responsible, Playful and Free-Spirited

Brand Values

• •Happiness and Positivity
• •Adventure and Outdoors
• •Sustainability and Environmental Responsibility
• •Community and Connection
• •Quality and Durability
• •Authenticity
• •Living Life to the Fullest

Best Practices

• •Embody the "Happy Hippy": Always lean towards positive, uplifting, and inspiring language. Even when discussing challenges (like environmental issues), frame it with a hopeful, actionable perspective. Avoid overly cynical or negative phrasing.
• •Speak from Shared Values: Consistently weave in mentions of adventure, nature, music, community, and sustainability. These are not just selling points but the core of the brand's identity.
• •Keep it Real and Relatable: Use an authentic, down-to-earth voice. Share the brand's story and passion. Avoid overly corporate or jargony language. Think "friendly conversation" rather than "formal address."
• •Visual-Verbal Harmony: Ensure the copy complements the brand's visual aesthetic (natural, colorful, retro-inspired). Use descriptive language that evokes the feeling of being outdoors, at a festival, or on an adventure.
• •Encourage Connection: Use inclusive language like "join the tribe," "we," and "us." Ask questions to engage the audience and foster a sense of belonging. Highlight customer stories or shared experiences when appropriate.

Social Perception

A genuine lifestyle brand, Eco-conscious and ethical, High-quality and stylish, Colorado-centric but with broader appeal, Trustworthy, Community-oriented

Copy Examples

• •Headline: Adventure On. Your World Awaits. Body: From misty mountain mornings to sun-drenched festival fields, our latest collection is crafted for the journey. Made with sustainable materials and a whole lotta love, because every day is a chance to Be Hippy. #BeHippy #LiveFree #SustainableStyle
• •Headline: Choose Happiness. Wear It Daily. Body: Inspired by wide-open spaces and good vibes only. Our new [Product Name - e.g., "Sunset Chaser Hoodie"] is more than just comfort – it's a reminder to embrace the moment. Crafted responsibly, for a brighter planet and a happier you. #BeHappyBeHippy #EcoFashion #GoodVibes
• •Headline: Join the Tribe. Feel the Vibe. Body: At Be Hippy, we're all about community, connection, and celebrating the wild ride of life. Rock our iconic bus tee and carry a piece of that free spirit wherever you roam. Quality gear for your greatest adventures. #PeaceLoveBeHippy #ColoradoProud #AdventureGear
• •Headline: Good for Your Soul, Great for the Planet. Body: We believe what you wear should reflect who you are and what you care about. That's why our [Product Name - e.g., "Recycled Roadtrip Beanie"] is made with eco-friendly materials, so you can explore more and leave a lighter footprint. #BeHippy #SustainableLiving #1PercentForThePlanet
• •Headline: Your Soundtrack to a Life Lived Fully. Body: Inspired by the rhythm of the road and the soul of a song, Be Hippy is for the music lovers, the trailblazers, the sunset seekers. Durable, comfy, and always ready for the next encore. What's your adventure? #BeHippyVibes #MusicFestReady #MadeInColorado