Brand Tone

Warm & Friendly, Playful & Joyful, Stylish & Sophisticated, Caring & Nurturing, Informative & Passionate

Brand Values

• •Quality & Craftsmanship
• •Scandinavian Design Principles
• •Sustainability & Responsibility
• •Joy & Happiness
• •Child-Centricity & Family Focus
• •Aesthetic Appeal

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (warm, playful, sophisticated), preferred vocabulary (e.g., "little ones" instead of just "kids," "joyful" instead of just "fun"), and things to avoid (e.g., overly formal language, slang that doesn't fit).
• •Know Your Audience: Understand who you're talking to – primarily parents, gift-givers, and those who appreciate Scandinavian design. Tailor your language to resonate with their values and aspirations (e.g., quality, safety, style for their children and home).
• •Emphasize Benefits with Emotion: Don't just list product features; explain how they bring joy, solve a problem, or enhance family life. Connect with the emotional aspect of parenting and creating a happy home. Use words that evoke warmth, comfort, and delight.
• •Be Visually Consistent with Your Words: Ensure your copy complements your visual identity. If your images are clean, bright, and playful, your text should echo that. The Scandinavian design ethos (simplicity, clarity) should also be reflected in concise and easy-to-understand copy.
• •Review and Refine Regularly: Periodically review all your copy across different platforms (website, social media, emails) to ensure it aligns with your defined brand tone and values. Get feedback and be willing to adjust as your brand evolves or as you learn more about what resonates with your audience.

Social Perception

Positive: Customers and the public generally perceive BeHappi as a purveyor of beautiful, high-quality Scandinavian-designed products for children and homes. Aspirational yet Accessible: The designs are stylish and modern, which can be aspirational, but the brand maintains a welcoming tone that makes it feel accessible to families looking for quality. Trustworthy: The focus on sustainability and quality materials builds trust. Niche Provider: Recognized as a specialist in Scandinavian design for a younger audience and their families. Community-Oriented: Engagement on social media and featuring user content fosters a sense of belonging among customers.

Copy Examples

• •Instagram Post (New Toy Arrival): Spark little imaginations! ✨ Our newest wooden stacking toy has just arrived, beautifully crafted from sustainable birchwood and painted with non-toxic, happy hues. Perfect for tiny hands and big adventures. Let the joyful learning begin! #behappi #scanditoys #sustainableplay #newarrival #toddlerfun
• •Facebook Ad (Home Decor Collection): Create a haven of calm and joy in your home. 🏡 Our Scandinavian-inspired decor pieces blend minimalist beauty with playful touches, perfect for modern families. Discover soft textiles, charming prints, and storage that's as stylish as it is smart. Bring BeHappi home. Shop now and enjoy 10% off your first order! #behappihome #scandidecor #familyliving #modernnursery #interiordesign
• •Product Description (Baby Blanket): Wrap your little one in the softest embrace. Our organic cotton baby blanket is lovingly designed with a gentle touch and a whimsical Scandi print. Breathable, cozy, and oh-so-cute – it’s the perfect companion for sweet dreams and happy snuggles. Because every baby deserves the best. #behappibaby #organiccotton #scandibaby #nurseryessentials #newborngift
• •Email Newsletter Snippet (Brand Story): At BeHappi, we believe that good design brings joy. That's why we carefully select (or create!) every piece with your family in mind – blending playful Scandinavian aesthetics with sustainable materials and lasting quality. It's more than just stuff; it's about creating happy spaces for happy little people. Discover the heart behind our designs. #behappilife #scandinavianliving #consciousconsumer #familyfirst
• •Website Homepage Headline: BeHappi: Joyful Scandinavian Design for Little Ones & Happy Homes. Explore curated collections that blend style, sustainability, and smiles.