Brand Tone

warm, inspiring, friendly, and heartfelt. There's also an element of adventurous and down-to-earth

Brand Values

• •Giving Back/Community Support
• •Handcrafted Quality
• •Joy and Happiness
• •Family
• •Adventure and Intentional Living
• •Authenticity and Connection
• •Supporting Small Businesses

Best Practices

• •Always Weave in the "Why": Remind your audience of the core mission – giving back to children's hospitals and inspiring happiness. This reinforces the heartfelt and purposeful nature of the brand.
• •Share Personal Snippets (Authenticity): Continue to incorporate elements of the family's travel and lifestyle. This makes the brand relatable and strengthens the adventurous, down-to-earth tone.
• •Use Warm and Inclusive Language: Employ words that evoke comfort, joy, and community (e.g., "cozy," "heartfelt," "join us," "we're thrilled to be on this journey with you"). Address the audience in a friendly, approachable manner.
• •Focus on the "Handmade" and "Quality" Aspects: Highlight the care and craftsmanship that goes into each product, appealing to customers who value unique, well-made items.
• •Maintain a Positive and Uplifting Outlook: Even when discussing challenges (like the founder's initial career change or a child's hospital stay), frame them within a narrative of growth, purpose, and finding joy. This aligns with the core "b.e.happe" message.

Social Perception

b.e.happe is perceived as a brand that promotes a certain lifestyle – one of joy, adventure, and making a positive impact.

Copy Examples

• •Headline: "Wrap Yourself in Warmth, Share the Happiness." Body: "Our handcrafted beanies are more than just a cozy accessory; they're a little piece of joy. Made with love while our family explores the beauty of the open road, each purchase helps us give back to children's hospitals. Find your perfect hat and join our journey of spreading smiles. #behappegivesback #handmadehappiness"
• •Headline: "Adventure Awaits. Stay Cozy." Body: "From mountain trails to city streets, our knit pom hats are designed for every adventure life throws your way. Just like our family's journey in an RV, we believe in chasing what lights you up. What dream are you chasing today? #behappeontheroad #intentionaliving #cozyadventures"
• •Headline: "More Than a Beanie. It's a Feeling." Body: "Remember those moments that make your heart feel full? That's the feeling we knit into every b.e.happe creation. Soft, stylish, and a reminder to find joy in the little things – and to give back to those who need it most. #handmadewithlove #seasonofjoy #knitbeanie"
• •Headline: "Little Hats, Big Hearts." Body: "Every b.e.happe hat is handcrafted with care by our team of amazing women across the U.S. and carries a special mission: to bring comfort and support to children's hospitals. Thank you for helping us make a difference, one stitch at a time. #smallbusinessbigimpact #hatsthatgiveback #craftedwithpurpose"
• •Headline: "Inspired by the Journey, Made for Yours." Body: "Our life on the road has taught us the beauty of slowing down and savoring each moment. We pour that inspiration into every unique, small-batch beanie we create. We hope it encourages you to embrace your own path and, of course, to b.e.happe. #rvlife #madewithpassion #findyourhappy"