Brand Tone

Empowering & Motivational, Aspirational yet Accessible, Confident & Bold, Community-Oriented & Supportive, Direct & Informative

Brand Values

• •Empowerment
• •Quality & Functionality
• •Inclusivity
• •Style & Fashion
• •Customer Focus/Community
• •Entrepreneurship/Black-Owned Business Pride

Best Practices

• •Always Empower: Frame messaging around the customer's potential, strength, and journey. Use active, encouraging language.
• •Highlight Quality & Versatility: Consistently mention the high-quality materials, functional design (e.g., squat-proof), and the ability to wear pieces both in and out of the gym.
• •Maintain an Inclusive Voice: Regularly reference the inclusive size range and showcase diverse imagery to ensure all women feel seen and catered to.
• •Infuse Aspirational Confidence: Use words that evoke a sense of luxury, style, and self-assurance, while remaining relatable and accessible.
• •Foster Community & Connection: Engage with the audience directly, use user-generated content when appropriate, and highlight the personal story and involvement of the founder, Nika Bell, to build trust and a sense of belonging.

Social Perception

Positive & Supportive, Appreciation for Inclusivity, Seen as a Go-To for Stylish Athleisure, Personal Connection

Copy Examples

• •Headline: Your Next Level Awaits. Begin Now. Body: Don't just dream about your best life, dress for it. Our luxury athleisure is designed for the woman on the move, blending high-performance quality with head-turning style. Squat-proof, stylish, and sized for every body (S-3XL). It's time to transition. #BeginNow Tone: Empowering, Aspirational, Direct.
• •Headline: Confidence Woven In. Style That Speaks Volumes. Body: Step into your power with Begin Now Athleisure. From crushing your workout to conquering your day, our high-quality, fashion-forward pieces are made to move with you. Feel the difference of premium fabrics and a fit that celebrates you. Shop the collection and unleash your fabulous. Tone: Confident, Empowering, Stylish.
• •Headline: Luxury Meets Hustle. Athleisure That Keeps Up. Body: For the woman juggling it all, your wardrobe should work as hard as you do. BNB by Nika Bell delivers luxury athleisure that’s as versatile as your ambition. From gym flow to street style, experience comfort, quality, and a look that’s undeniably you. Sizes S-3XL. #BNBStyle Tone: Aspirational, Functional, Supportive.
• •Headline: Beyond the Gym: Athleisure for Your Entire Life. Body: Why choose between comfort and style when you can have both? Begin Now Athleisure offers chic, high-performance wear that transitions effortlessly through every part of your busy day. Discover pieces that are as dynamic and vibrant as you are. #FitnessAndFashion Tone: Versatile, Stylish, Practical.
• •Headline: Join the Movement. Embrace Your Begin Now Moment. Body: It's more than apparel, it's a community of strong, stylish women choosing to Begin Now. Our inclusive line (S-3XL) of premium athleisure is designed to empower your journey, every step of the way. Find your perfect fit and feel the inspiration. #BeginNowCommunity #SupportSmallBusiness Tone: Community-Oriented, Inclusive, Motivational.