Brand Tone

Urban & Trendy, Confident & Direct, Relatable & Engaging, Slightly Edgy & Youthful

Brand Values

• •Quality Craftsmanship
• •Comfort & Style
• •Authenticity/Street Credibility
• •Customer Satisfaction
• •Affordability (within its niche)

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (e.g., specific slang to use/avoid, level of formality, attitude). Share this with anyone creating content.
• •Know Your Audience Deeply: Consistently use language, references, and humor that resonate with your target demographic (young, UK-based, streetwear enthusiasts). Monitor their slang and cultural touchpoints.
• •Stay Authentic: While adopting a trendy tone, ensure it genuinely reflects the brand's values and product. Avoid trying too hard or using slang incorrectly, which can damage credibility. Authenticity in social media, especially with user-generated content or relatable interactions, builds trust.
• •Consistency Across All Channels: Ensure the tone used on TikTok aligns with the website copy, Instagram captions, and customer service interactions. While the style might adapt slightly for the platform, the core personality should remain the same.
• •Review and Evolve: Language and trends change, especially in streetwear. Regularly review your copy and brand voice to ensure it remains relevant and engaging, without losing its core identity. Solicit feedback from your community.

Social Perception

Positive among its customer base, Niche Recognition, Engaged Community (on TikTok), Seen as On-Trend

Copy Examples

• •Instagram Post (Image: Model wearing Be-Gee cargo pants and hoodie in a city setting): Street essentials, sorted. Our handmade cargos and hoodies ain’t just about the look – it’s that premium feel and comfort that lasts. Level up your daily rotation. #BeGee #StreetwearUK #QualityComfortStyle #MandemApproved
• •TikTok Video Ad (Fast-paced montage of different people wearing Be-Gee gear, ending with a direct call to action): Don't just follow trends, set 'em. Be-Gee brings the quality drip you've been searchin' for. Handmade, built to last. Tap in and shop the latest drop – link in bio! #BeGeeStreetwear #UKDrip #FreshFits #HandmadeQuality
• •Facebook Ad (Carousel showcasing different products): From the streets, for the streets. Be-Gee crafts premium streetwear that’s all about quality, comfort, and undeniable style. Cargos, tees, hoodies – we’ve got your look covered. Free UK shipping. Shop now. #BeGeeClothing #MensFashion #StreetStyle #PremiumMaterials
• •Website Banner (Homepage): BE-GEE: HANDMADE STREETWEAR. UNCOMPROMISING QUALITY. EFFORTLESS STYLE. DISCOVER YOUR NEW FAVOURITES.
• •Email Marketing Subject Line: Your Street Style Just Got an Upgrade. Peep the New Be-Gee Collection.