Brand Tone

Aspirational yet Accessible: a blend of modern streetwear confidence and approachable customer-centricity, being confident, direct, customer-focused, and reassuring.

Brand Values

• •Quality & Craftsmanship
• •Style & Relevance
• •Affordability & Value
• •Comfort

Best Practices

• •Lead with Quality, Support with Value: Always start by highlighting the premium materials and handmade nature of the products. Follow up with the accessible price point and offers (like free shipping) to seal the deal.
• •Speak the Language of Streetwear: Use authentic, current slang and terminology (e.g., "drip," "fit," "rotation," "cop") where appropriate, especially on social media, to connect with the target audience.
• •Balance Product & Lifestyle: On visual platforms like Instagram, ensure the copy balances direct product information (e.g., "The Essential Hoodie in Slate Grey") with aspirational lifestyle benefits (e.g., "Your go-to for comfort and style").
• •Amplify Customer Voices: Regularly feature positive customer reviews in your marketing materials. Use direct quotes like "amazing service" or "best and most comfortable" to build trust and social proof.
• •Maintain a Consistent Tone Across Platforms: While the format may change (e.g., short-form video on TikTok vs. static images on Facebook), the core message of quality, style, and accessible streetwear should remain consistent. The confident yet appreciative tone should be a common thread everywhere.

Social Perception

Largely positive, focusing on high satisfaction with product quality and a positive service experience, perceiving the brand as an authentic and relevant player in the streetwear scene.

Copy Examples

• •Engineered for the streets. Our new V2 cargos are handmade with premium materials for a fit that’s all about quality and comfort. Level up your rotation. #streetwearUK #cargopants #begee
• •Style That Speaks. Quality You Can Feel. Discover handmade streetwear designed for comfort, built to last. Free UK shipping on orders over £50.
• •One hoodie, endless vibes. How are you rocking yours? Tap the link in bio to shop the look. #hoodiestyle #streetfashion #fitcheck
• •10% Off? Say Less. As a thank you for joining the BE-GEE family, take 10% off your first order. Get ready to experience the difference quality materials and a focus on style can make.
• •Tired of fast fashion that doesn't last? At BE-GEE, we do things differently. Handmade cargos, tees, and hoodies with a focus on quality you can feel. See why our customers are calling our cargos the 'best they've ever bought'. Shop now.