Tono de Marca

Empowering, supportive, aspirational, grateful, and engaging, with a narrative and emotional undertone.

Valores de Marca

• •Empowerment
• •Accessibility and Financial Fairness
• •Overcoming Adversity
• •Creativity and Originality

Mejores Prácticas

• •Always Center the Author: In all communications, whether aimed at writers or readers, reinforce that the author is the hero. Use phrases like "From the brilliant mind of," "A powerful new voice," or "Author [Name] poured their personal history into this book.
• •Use Storytelling in All Communications: The brand was founded on a powerful narrative. Continue this by telling the smaller stories—the inspiration behind a book, a reader's powerful reaction, or an author's journey to publication.
• •Maintain a Supportive and Encouraging Voice: Avoid cold, corporate language. Use words that convey partnership and belief, such as "we believe in," "we're honored to," and "together we can." The founder's story is one of struggle and triumph; let this empathetic tone shine through.
• •Engage Directly and Personally: When responding to comments or reviews, address the person by name and reference their specific feedback, just as the brand currently does on its website. This builds a strong, loyal community.
• •Emphasize Fairness and Empowerment: Regularly and transparently mention the brand's core differentiators: no author fees and a 70% royalty rate. This is a powerful value proposition that should be a consistent thread in marketing copy to attract new talent.

Percepción Social

Highly positive, seen as a valuing partner that fosters a respectful and appreciative community, with readers deeply moved and engaged.

Ejemplos de Copy

• •Your story deserves to be heard, not buried by barriers. At Begawan's Veranda, we invest in talent, not fees. We handle the publishing, you keep creative control and 70% of the royalties. Let's build your legacy together.
• •Some secrets refuse to stay silent. From the mind of a bold new author comes a story that will have you questioning everything. Dive into 'Beneath The Silence.' Your next obsession is just a click away.
• •Begawan's Veranda was born from a simple belief: great stories should have no gatekeepers. Founded by a tech visionary who fought for his own dream, we are the home for independent authors who dare to write differently. We provide the platform; you provide the voice.
• •You don't just read our books—you feel them. Just like Anya, who called The Watchman 'a battle cry, a lullaby, a testament.' Discover the stories that are starting conversations. Find a voice that speaks to you.
• •Every great journey begins with a single step. Every great book, with a single chapter. Start 'Secrets, Stiletto's & Stumbles' for free and discover the author we believe is changing the game. Your next favorite story is waiting.