Brand Tone

approachable, chic, and authentic

Brand Values

• •Timelessness
• •Comfort
• •Inclusivity
• •Ethical Production
• •Authenticity

Best Practices

• •Maintain a Consistent Voice: Whether it's on social media, the website, or in marketing materials, the brand's voice should always be approachable, chic, and authentic.
• •Highlight Core Values: Every piece of copy should, in some way, reflect the brand's values of timelessness, comfort, inclusivity, ethical production, and authenticity.
• •Tell a Story: Use storytelling to connect with the audience on an emotional level. Share the stories behind the collections, the materials, and the women who wear Be Fun Paris.
• •Engage with the Community: Encourage user-generated content and interact with followers on social media to build a strong sense of community around the brand.
• •Focus on Benefits, Not Just Features: Instead of just listing the materials or design elements, focus on how the clothes will make the customer feel: confident, comfortable, and beautiful.

Social Perception

positive, with customers appreciating the brand's commitment to quality and style. The focus on comfort and inclusivity resonates well with a modern audience that values both aesthetics and practicality. The "Made in France" label also adds a layer of prestige and trust. The brand is seen as a reliable choice for women seeking feminine, chic, and comfortable outfits.

Copy Examples

• •Effortless elegance, designed in Paris. Our new collection is a celebration of timeless style and everyday comfort. Discover pieces you'll love for years to come.
• •Be you. Be Fun. Be Paris. Our latest arrivals are all about expressing your unique style. Find the perfect outfit to make you feel confident and free.
• •From Paris, with love. We believe in fashion that feels as good as it looks. That's why we use only the finest materials to create our timeless designs.
• •The art of Parisian style, made for every woman. Our inclusive collection is designed to flatter every figure. Because every body is beautiful.
• •More than just clothes, it's a way of life. Be Fun Paris is about embracing your authenticity and living with passion. Join our community of empowered women.