Brand Tone

Ethical & Conscious, Appreciative & Authentic, Warm & Friendly, Relaxed & Comfort-Oriented

Brand Values

• •Fair Trade
• •Ethical Sourcing & Community Support
• •Handmade Quality & Craftsmanship
• •Travel & Cultural Appreciation
• •Customer Satisfaction & Trust

Best Practices

• •Focus on Quality and Uniqueness: Highlight the craftsmanship, the care taken in making each item, and what makes it special, reinforcing the 'authentic' and 'quality' aspects of the brand.
• •Use storytelling to connect with customers on an emotional level, sharing the stories of the artisans and communities behind the products.
• •Incorporate visuals that showcase the handmade nature of the products and the cultural context in which they are created.
• •Maintain a consistent voice across all communication channels, reflecting the brand's ethical values and commitment to fair trade.
• •Engage with customers on social media, responding to inquiries and showcasing the positive impact of their purchases.

Social Perception

Positive, aligning with general support for fair trade and artisan goods.

Copy Examples

• •Find your perfect escape.
• •Choose a gift that reflects care for craftsmanship and the world we share.
• •We believe in quality you can trust and trade that empowers.
• •Discover handcrafted treasures that tell a story.
• •Bring the beauty of global artistry into your home.