Brand Tone

Warm, Artisanal, and Elegant

Brand Values

• •Quality and Craftsmanship
• •Customer-Centric Service
• •Community and Family
• •Passion for Floristry

Best Practices

• •Always Emphasize the "Family-Run" and "Handcrafted" Angles: Consistently use words like "family," "artisan," "handcrafted," "bespoke," and "studio" to reinforce this identity and justify the premium quality of the products.
• •Use Emotive and Descriptive Language: Instead of just listing flowers, describe the feeling they evoke. Use storytelling language to create an emotional connection with the customer.
• •Maintain a Warm and Personal Tone in All Communications: When responding to comments, reviews, or inquiries, address people by name and maintain the friendly, approachable voice of a local family business.
• •Showcase the Process and the People: Use social media to share behind-the-scenes content of the team, the process of creating a bouquet, or the selection of fresh flowers to humanize the brand.
• •Keep the Visuals Elegant and Cohesive: Ensure that all photography across the website and social media reflects the high-quality, artistic nature of the arrangements, reinforcing the brand's elegant and professional image.

Social Perception

Highly positive: Perceived as a trusted local favorite, offering high-quality and beautiful products, and known for being reliable and accommodating.

Copy Examples

• •From our family's hands to your home. ✨ Each petal in our 'Sunday Joy' bouquet is placed with love, blending timeless tradition with a touch of modern elegance. We believe every flower tells a story. What story will yours tell today? #BabselaFlorist #HandcraftedFlowers #Beckenham #LondonFlorist #ArtisanBlooms
• •More Than Just Flowers. They're Handcrafted Expressions of Joy. Discover artisan bouquets, designed with passion by our family in the heart of Beckenham. Bespoke. Beautiful. Babsela.
• •A little elegance for your week | Inside: Our New Artisanal Collection
• •Capture the untamed beauty of a countryside meadow. This arrangement blends wild textures and soft, sun-kissed hues to bring a sense of rustic serenity to any space. Hand-tied by our floral artisans, each bouquet is a unique piece of natural art, made with passion and care, just for you.
• •Forgot a special occasion? We haven’t. Let our family at Babsela Florist help you send a message of love, today. ❤️ Our stunning, handcrafted bouquets are made fresh in Beckenham and delivered the same day. Order now and let us create something beautiful for your special someone. [Link]