Brand Tone

Calm, natural, mindful, conscious, purposeful, approachable, and slightly premium, focusing on well-being and peaceful enjoyment.

Brand Values

• •Well-being and Serenity
• •Natural and Organic Ingredients
• •Environmental Responsibility
• •Authenticity and Pleasure
• •French Origin and Quality

Best Practices

• •Embrace the Language of Calm: Consistently use a vocabulary centered on relaxation and mindfulness. Words like "serenity," "soothing," "gentle," "balance," "unwind," and "peaceful" should be staples in your copy.
• •Always Connect Pleasure with Purpose: Every piece of marketing should try to link the personal benefit (a delicious, relaxing drink) with the environmental purpose (saving the bees). The tagline "1 can purchased = 1 sponsored bee" is powerful and should be integrated wherever possible.
• •Highlight the Natural, Organic Origins: Emphasize the "ancestral virtues" of the herbs, the organic honey, and the French craftsmanship. This justifies the premium quality and reinforces the value of natural ingredients.
• •Speak to the "Why," Not Just the "What": Instead of just listing ingredients, explain the feeling they evoke. The product isn't just a low-sugar tea; it's an "antidote to a stressful daily life." Frame the copy around solving this core human need for a break.
• •Maintain a Gentle and Elegant Visual and Verbal Tone: The copy's tone should match the visual identity. Use clean layouts, soft colors, and natural imagery. The language should be elegant and simple, avoiding slang, aggressive calls-to-action, or overly complex jargon.

Social Perception

Highly positive, seen as a young French brand of organic honey-based sodas with a laudable environmental commitment. Praised for excellent product quality, appealing packaging, and the dual benefit of personal well-being and environmental support.

Copy Examples

• •Find your moment of calm. In the gentle buzz of the afternoon, let the soothing blend of organic honey and peach transport you to a state of pure serenity. With every sip, you’re not just nurturing yourself, but a bee in need. #BeeZen #SipAndSoothe #DrinkForBees
• •Taste the Tranquility. Discover our organic sparkling teas from the South of France.
• •A delicate dance of fragrant rose and sweet honey, sparkling with gentle bubbles. Crafted with organic chamomile and green tea, this is more than a drink—it's a floral escape designed to calm your senses and quiet the noise of daily life. Feel good with every can.
• •Stressed? Overwhelmed? It's time to Bee Zen. Our naturally soothing herbal teas help you find your balance while helping our planet's bees find theirs.
• •A gift for you and the bees...